Selling gym memberships is the lifeblood of any fitness center. Yet most gym owners don’t think in terms of the sales process, instead leaving the most critical component of their business unscripted and unmanaged. To help club owners better understand how to train their employees so they can guide clients skillfully, we are running a five-part series that breaks the gym sales process into discrete, manageable training points: Introduction and goal assessment How to conduct a proper tourPrice presentationClosing the saleAsking for (additional) business Part 1. Introduction and Goal Assessment Introduction: Say My Name It seems elementary, but the first step [...]
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This month, Gym Insight had the honor of welcoming our two thousandth customer! This is big news for us because we still pride ourselves on bootstrapping our company. We believe that the focus is customer service and providing innovative software to keep even the smallest fitness studio two steps ahead of the big-box franchise down the street. Our reputation and the the quantity of customers that we service, speaks for itself. This family business grew organically and is here to stay. Come on aboard with us to enjoy personal communications and streaming updates and features of the next generation gym [...]
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Doing Well By Doing Good Membership retention is the one weightiest factor in running your business, after winning initial sign-ups. I've been reminded of this because, according to the author of the book Blue Zones, Dan Buettner, almost all of your members will drop out within three years of first signing up. This is your recidivism rate. Improving and extending these numbers will reduce the turnover rate at your gym. The Importance Of Membership Retention Your revenue is going to benefit from marginally extending the averages on your memberships. Revenue comes from your subscriptions and if you are doing the [...]
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When running a fitness center or any other business for the matter, it is only a matter of time till you have to deal with a disappointed or angry customer. This is when you face the challenge of handling the situation in such a way that the customer discovers the best qualities about your gym. If you get lucky, you might even end up earning a lifetime member with several recommendations. Let's see how you can take full control of the situation and turn an upset customer into a loyal member. Controlling Various Forums of Complaints In addition to getting [...]
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