GI’s Did You Know? 💡

This Thanksgiving, we’re excited with the simplicity our latest membership applications software update offers. Now you can switch memberships without closing an account. Even upgrading a guest pass to a long-term membership is straightforward and quick.

That’s because our new Rewrite and Sign-Agreement feature makes it easy to change membership accounts without reentering data.

Here’s how it works for your gym:
1. Use the edit tool to move members to a different plan.
2. Generate a rewritten agreement reflecting updated terms.

3. Automatically obtain a fresh signature for the new agreement.

This highly requested update is especially helpful because it eliminates the risk  of incorrectly transcribed information. Learn more about our redesigned membership agreements and enjoy a smoother membership signup process.

Science Corner 

Runners, eat well this Thanksgiving.

In a fascinating article published in Outsideonline.com by Alex Hutchinson, the award-winning journalist covers a conference on high-performance sports-science. Among the many interesting points discussed, one stood out:  Endurance athletes, it turns out, need elevated levels of protein to repair muscles damaged during training. Essentially, protein acts as both an energy source and as a rehabilitative salve for runners.  These endurance athletes draw about 5 to 10 percent of their energy needs by burning excess protein. Additional protein is then incorporated into repairing muscle after it is used as an energy source. Because of this relationship, the study’s authors recommend an endurance athlete consume between 1.6 grams to 1.8 grams of protein per kilogram of body weight per day. In contrast, “previous recommendations for endurance athletes were 1.3 to 1.4 g/kg/day,” according to the article, while the RDA advises the rest of us to stay at 0.8/kg/day. 

Gym Life 🏋️

300 Fitness Gym and Bar, Pontotoc, Mississippi

Ron Bramlett and  Wesley Bray, owners

Planning to transform a foreclosed gym?

As you embark on this new venture, consider these recommendations from two Gym Insight entrepreneurs:
1. Don’t dive in too deeply — Spend money carefully, and be pay attention to the lessons learned along the way. Know your exit plan.  
2. Buy used or refurbished gym equipment — Appreciate the value of these investments, which lower your exposure if the health club fails.  
3. Hire the right manager — Be grateful for the best club managers who bring strong personalities, are good marketers, and provide excellent customer service.  
4. Maximize member opportunities — Embrace the chance to go 24/7 with digital keytag access and responsive gym software, offering members the convenience they’ll be thankful for.  

Pro Tips 📋

Save your struggling gym business with these old-school pointers:  
1. Remember to deep clean: Eliminate smells, chipped paint, or broken equipment.  
2. Check your numbers: Do you know where your customers come from? What is their disposable income, who are your competitors, and what are the take-up rates for the different services you offer?  
3. Design a creative marketing plan based on your business research.  
4. Match your price, value and sales presentation. Find where you deliver the most value, price it correctly, and provide your sales people with a straightforward approach to selling gym memberships.

5. Reinvest your remaining cash into the “thing” that is most likely to generate income.

Feedback Loop 🗣️ 

We’d like to hear from you—what’s your favorite Newsletter nugget?

1. Did You Know?

2. Science Corner

3. Gym Life

4. Pro Tips

Share your thoughts below! 👇

Contact: 1-855-367-4967 / 855-FOR-GYMS

Nov. 19, 2024 Ed. 12

Gym Management Software