sales

Tag archive for sales

80/20

Get Gym Management Leverage With the 80/20 Rule

As a manager or owner of a small business you never have enough hours in the day to do all of the things that need to be accomplished. Work will pile up rapidly. How do you find a way in to the jungle that demands that you figure out what truly needs most of your attention? Having the right gym management software system does help, but there’s also one interesting insight to look out for in the stats. The (Gym) Insight of Vilfredo Pareto Possibly you’ve heard of the Pareto Principle, also known as the 80/20 Rule. The Italian economist [...]

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Fitness Woman Drinking Sports Drink

Pros & Cons of Gym Retail Revenue

If you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It’ll keep you awake at night when you’re signing the checks, believe me! Like all small business owners, you really need to look at every possible way to bump up the value of foot traffic entering and leaving your gym. One effective way to do that is to sell retail items at the front desk or at a cash register in the foyer or lobby. What will people buy? It may take you some research and [...]

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American Flag on a pole waiving in the wind

10 Cost Effective Ways to Promote your Fitness Business

Marketing your gym is an ongoing process.  Placing an advertisement periodically here and there will not be enough for your business to survive.  You always have to be proactively thinking about the next promotional idea, slogan, or campaign.  There are a handful of ways that are cost efficient and will effectively promote your gym business your within your immediate target area.  Here 10 ways to help get you started. 1.  Sponsor charities. Simply choose a charitable event or charity organization and do short term and long term promotions.  A short term promotion idea would be to donate all new members' [...]

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Yellow 1968 Chevrolet Corvette

Your Gym Membership Retention Specialist Holds The Key

Over the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement, satisfaction, and overall care must be the responsibility of one person alone. This role has to be completely separate from anyone that has a sales, customer service or training role. As a team that operates a small gym my staff understand that selling memberships, other services and products piggybacks every [...]

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Road signs pointing to different directions to "who", "what", "when", "where", and "why"

How to Successfully Promote Your Gym with Flyer Campaigns

Flyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients that you need. If your campaign is not done correctly, you might end up running at a loss and dealing with a bunch of agitated residents complaining about the littering. To ensure that your flyering campaign brings you the good exposure and business that you need, you need to ask [...]

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Dollar Symbol with five dollars imprinted on it.

Multiply Your Gym Marketing With the $5 Membership Promotion

Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works and letting all the rest go. Gym Membership Management With Self Service Marketing There’s one promotion that’s worked particularly well over the years. I let members work for discounts on their monthly rate by bringing in referrals, down to a certain amount. It works like this: my monthly membership amount [...]

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Autumn leaves falling into a big pile of other leaves

Creative Fall Promotion Ideas for Gyms

As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]

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Gym woman smiling at receiving a text message and looking at her phone

Gently Does It Wins The Race For Gym Text Campaigns

Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I’ve stated before, email marketing is a really powerful tool to increase your fitness center’s profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]

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Weightlifter

Gym Management Systems for Dummies

As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

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Illustration of a big, angrey, gorilla peering in a window at 2 executives. One executive sees the gorilla as a marketing opportunity by placing a t-shirt on him with the company's web address.

Email Marketing Essentials for Gyms

If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they slowly stop visiting the gym regularly and seemingly may even forget that they even have a gym membership altogether. This member oversight may, very well, have nothing to do with your health club facilities or services.  So it is important to remind your members about your gym and why they [...]

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Video Streaming on a Laptop

Marketing Your Gym on YouTube

We can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than “boosting” your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]

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Grand Opening Red Ribbon

How to Adequately Prepare Your Fitness Business for a Grand Opening

Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]

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Gym Membership Application

Top 10 Questions Every New Customer Will Ask When Joining Your Health Club

Customers today understand that it is very important to know as much as they can about a gym, health club, fitness facility, or studio before they decide to join. It is vital for you or your staff to be prepared to answer these queries in a manner which remains truthful during the sales process. How Much does it Cost?  Any individual joining a gym will most likely first ask about the membership rates. Be sure to tell them the entire price, including taxes and extras, and then tell give them the breakdown of everything that is included in the total. [...]

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Gavel and Objection Being Made

7 Ways to Overcome Price Objections when Selling Health Club Memberships

Closing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. Here’s what you have to do to close the sale: 1) Wait for the [...]

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