sales

Tag archive for sales

Hiring for a position

How to Hire A Manager For Your Health Club

Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business.  Management staff can make or break your business in a relatively short time.  Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there.  It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]

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cubicle head syndrome

Pull Your Head Out of Your Back Office!

Do you want to work in an office cubicle? I didn't think so. I don't either, but if you do, you certainly don't want to be working in a cubicle in the back of a gym. You want to be in a big office somewhere with glass walls, photocopiers, fluorescent lighting and a different necktie for every day of the week. On the other hand, if you want to work at a gym you really don't want to be stuck in a cubicle in the back office. Most people who take up a career running a gym do so with [...]

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business man levitating

Competitive Advantage of Gym Management Software

Although this article is a little more dry and technical than the previous ones, it gives a little bit more background as to why Insight into your fitness business, is so important to compete in this day and age.  I hope you enjoy the guest post by Jhilmil P. A little bit of history: It appears as though the gym management system was first coined in the 1980’s by chief executive officer Mark Mastrov of 24- Hour Fitness. Mastrov’s movement incorporated a gym software system with payment processing into a 24 hour member accessable gym. (Success, 2012). Thereafter, gym management [...]

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personal trainer

Part III: Which is better…Gym Members Preference?

Do Gym Members Have a Preference When It Comes to Personal Trainers? Most gyms today offer some form of personal trainer. What some members may not realize is that gym owners have a choice as to whether they hire their personal trainers or use independent contractors to provide this service to their clients. In order to make the right decision, most gym owners want to at least acknowledge their members' feelings with regard to which type of personal trainer they would prefer to use. The question is not only one that must cover the preference of the gym owner, but [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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