Customer Profile: Fuel Fortress
When Josh and Kaitie Biggs launched Fuel Fortress, they weren’t just opening another gym — they were building a movement. A luxury fitness gym franchise rooted in intentionality, community, and high-performance culture.
Their entrepreneurial journey began back in 2018 with Fuel Nutrition, a meal prep company that promoted healthy living in Bowling Green, Kentucky. But it wasn’t until 2022 that their shared vision took physical shape — as a luxury gym franchise designed to help others live healthier, wealthier lives through fitness entrepreneurship.
The Intentional Rise of a Gym Franchise
The Biggs opened their first gym location in Bowling Green, quickly expanding to three more franchises. Their gyms range in size from 8,000 to 20,000 square feet, each designed to deliver a premium fitness experience.
Before the first piece of equipment was even installed, they had drafted franchise agreements and operational blueprints. Their goal? Build a fast-growing, high-quality gym franchise that minimized risk and maximized opportunity — not just for themselves, but for other future gym owners.
That focus on strategy before sweat came from past experience. After a national competitor disrupted their cookie business, they learned the value of leaning into their strengths — fitness, coaching, and community building.
More Than a Gym — A Fortress
Josh, a former elite-level bodybuilder and Muay Thai coach, brings years of expertise to the gym floor. Kaitie blends operations and design, creating environments that feel more like a luxury wellness club than a traditional gym.
Their Fuel Fortress locations are a physical expression of that philosophy:
- Inspirational lighting and music
- Marble epoxy floors and high-end tile
- Luxury locker rooms with saunas
- Indoor and outdoor training areas
Top-tier equipment is a non-negotiable. Machines by Atlantis Strength, Arsenal Strength, Rogers Athletic, Hammer Strength, Max Strength, and Gymleco ensure even beginners train like pros. Combined with customized workout plans, nutritional guidance, and on-site, ready-made meals, members are fully supported on their fitness journey.
The Franchise Blueprint
Fuel Fortress gyms are growing fast — but not carelessly. Each franchise is modeled on a core set of standards:
- High-end, community-focused environments
- Consistent customer experience across locations
- Equipment requirements and layout suggestions
- Events and programming to foster engagement
- Support through every step of opening and operating
Josh and Katie don’t just hand over a manual and wish franchisees luck. They personally coach new gym owners through the real-world challenges of opening, funding, and managing a location. And while they remain open to innovation, they’re clear about what works — and what doesn’t.
“We wanted to teach owners they can live the life they want and make money doing what they love,” Josh says.
What Fuel Fortress Is — and Isn’t
This isn’t a personal training studio. It’s not an exclusive bodybuilders-only club either.
Fuel Fortress is a judgment-free community that supports beginners, bodybuilders, and everyone in between. Because the environment is so positive, newer members often experience dramatic progress — simply by being around others who are further along in their fitness journeys.
Membership & Model
- $79.99/month with a 12-month commitment
- $99.99/month with no contract
- 1,000–2,000 members per gym, depending on size
- 6-8 employees per location
Each gym runs on Gym Insight software, allowing members to access any location with a digital keytag through the free Member’s App. This ensures seamless operations, simplified billing, and better business insight.
Gym Insight
Josh and Katie Biggs — thank you for opening the doors to your business and sharing your growth strategy! At Gym Insight, we’re proud to power fast-growing gym franchises like Fuel Fortress with intuitive gym management software that helps you keep more profit and scale with ease.
From automated billing and 24/7 access control to customizable reporting and U.S.-based support, our tools are built for forward-thinking gym owners. Ready to see what we can do for your gym?
Call us at 855-367-4967 for a personalized demo today.
