Welcome to the latest edition of the Gym Owner’s Newsletter!   This issue, we’re highlighting an exciting new feature in Toning Up. Our recently released recurring payments tool allows you to take control of your gym’s product and services renewals  – a key driver of your gym’s financial success.

On a lighter note, we’ve turned to Science Corner to solve an ancient gym floor quarrel, then in Gym Life explore outstanding new-owner moves. Finally, discover your gym’s true value with Pro Tips and read about our growing reputation in the Feedback Loop. 

Thanks for including us in your day and happy March!  

Lawrence Fagan, President, Gym Insight

“Only You Can Control Your Future” –  Dr. Seuss

Science Corner 

Weights or cardio?  — Leave it to Arnold to answer the question we’ve all asked ourselves: Should our workouts start with cardio or weights? Turns out, the answer is – another question: What are your goals? If you aspire to increase endurance, cardio before weights ramps up the lungs.  If building muscle is the objective, resistance training prior to cardio powers strength. If you want to do both — just remember the prioritized exercise will improve faster.

Toning Up 

Need to increase personal training renewals? — Gym Insight’s freshest feature gives you the option to schedule recurring payments for personal training, punch card add-ons and annual fees. No more chasing clients at renewal time – just place their account – and their favorite little luxury – on auto-bill and watch the sales flow. 

To make this tool even sweeter, we’ve added recurring scheduled payments to our Sales Guru© software.

Try this at your gym: 

• Bundle personal training services and guest goodies — such as towel service, and locker room rentals — at sign-ups. 
• Brand pricing packages. Promote any membership combo from  Basic Entry  to Max VIP (i.e: personal training coupled with a full run of your club’s best offerings) all from the same page. 

Gym Life

The Gym at 214 Main, Fort Mill, South Carolina

Jovon Times and Keisha Unger-Times, co-owners

Purchased 214 Main in 2020

The Times’ increased revenue by:

• Raising monthly fees
• Switching personal training charges to a flat fee per client
• Accepting credit cards and adding a transaction fee.
• Automating record keeping by switching to Gym Insight software.
• Expanding with Class Pass, Ash Fitness, and a city contract. 
• Reaching out to Airbnb owners with guest pass options. 

Pro Tips 

Don’t back down —The next time you’re negotiating your gym’s lease remember fitness centers are hot commodities in today’s commercial market.

1. Health club members stay local to shop and socialize
2. Fitness fans visit multiple times per week – increasing foot traffic in plazas
3. Health clubs are a proven, resilient industry
4. Fitness attracts people of every age 

Feedback Loop 

Can we boast for a moment? Our rep’s exploding! We’ve collected 30 badges representing excellence in categories including customer satisfaction, value, ease-of-use, customer service and likelihood to recommend.

Here are our top three favorite badges:

• Capterra’s 2024 Shortlist of top gym management software
• SoftwareAdvice 2024 Frontrunner
• GetApp 2024 Category Leader

What do you think of our newsletter? Reply below!

Contact: 1-855-367-4967 / 855-FOR-GYMS

March 19, 2024 Ed.4

Gym Management Software