Gage Bowra opened 24/7 Fitness in Coolidge, Arizona, after running a steady pre-sale campaign that resulted in signing up hundreds of early members. Yet, the cash he pulled in just barely covered new paint and carpets. So why did he bother with it? Because there’s no price on hope. And Bowra needed a lot of it. When he closed on the 5,500-square-foot gym in the tiny town of barely 20,000, he had one choice: success. Failure ... was not an option. Why gym pre-sales were the only answer Bowra is a construction guy and a father. More than five years ago, he [...]
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Opening a new gym can be really stressful. You’ve put a ton of money into this new business and now it’s time to switch on the lights and hope members sign up fast enough to cover mounting bills. But it does not have to be that way. Established gyms know the best way to promote a new location is Pre-sales. This simple idea takes the pressure off opening day and provides much-needed cash for final construction snafus. What are gym membership pre-sales? These are sold prior to your fitness center’s opening. Marketed through social media or an advertising campaign, this [...]
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Guest Post By Cory Damm Opening a gym in today's market may feel like a daunting task. You've got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know now. You don't have to find out the hard way. Here are 10 easy ways to save you money, and your sanity, when opening your first gym. 1) Know your options when leasing equipment Leasing fitness equipment allows gym owners pay over extended periods of time instead of all at [...]
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Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]
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