retention

Tag archive for retention

Student chained to and dragging behind him the word's Debt with diploma on top

Student Loans and the Trainers Who Have Them

The fitness trainers that I’ve worked with over the years have been a very diverse range of people. They share a love of fitness and the drive to help others achieve it. Of course, I’m speaking in very broad generalizations here, but there is another thing that all too many certified fitness professionals have. I’m talking about student loans. It could sometimes be that they followed their dreams and went all out on a bachelors degree relating to fitness, followed by fitness certification. Alternatively, perhaps they majored in something like real estate management, only to find out that they didn’t [...]

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Group of fitness people looking at a tablet

Social Networks for Gym Members – Do You Need Them?

Social Networks are the fabric of community. I’m writing here about the social media networks that have emerged with the invention of the Internet and which connects people in a way that hasn’t been possible for past generations. Like This Article on Facebook! The arrival of facebook, Twitter and other social networks like Google Plus have put social connection onto a different level. The spread of these networks into every aspect of daily life have made it possible to create targeted networks that are focused on particular interests, like fitness. There are now some great tools to make your small [...]

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Ostrich its head in the sand

Here We Go Again: New Years Issues And Beyond

The seasonal fluctuations of the gym business are familiar to anyone who’s been a member of a gym for more than a year. Gym owners and managers are even more acutely aware of the seasonal changes in the business because of the changing stress levels that go with the seasons. Gyms have an annual ebb and flow, with a peak of activity with the New Year. It’s the most hectic time with all of the hustle and bustle of resolutions being fulfilled in the form of good intentions and new memberships. Issues of The Resolution Cycle There are a couple [...]

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Value, Colorful words hang on rope by wooden peg

The Value of Clean Working

Keeping your gym clean is a topic that I like to return to occasionally. I do so because it’s one of the keys to success in gym management. It’s vitally important to your business success. This is a review and a reminder about this topic and I’m sure that I’ll come back to it again in the future. This time I’m going to relate cleaning to the core values of your team. “Values” is one of those topics that sound like business school buzzwords (because it is). But it’s a buzzword because there’s a lot of truth to it and [...]

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Gym Staff Giving a Senior Member Orientation on how to use the Treadmill

3 Key Elements in Retaining New Gym Members

Your gym may be well known for coming up with creative promotion ideas, but that doesn't guarantee your members will want to stay for a long time.  The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You can do this by offering and focusing on three important services that will improve their first impression and leave a lasting effect. Let's find out how health assessments, orientations, and free personal training sessions can help in retaining the newest members of your gym... 1) Health Assessments Every person who [...]

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Gym woman smiling at receiving a text message and looking at her phone

Gently Does It Wins The Race For Gym Text Campaigns

Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I’ve stated before, email marketing is a really powerful tool to increase your fitness center’s profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]

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Chalkboard saying that Failure is Not an Option and only has a check box next to Success

Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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Cartoon Gym

Unusual & Effective Fitness Equipment

Unusual fitness equipment has its advantages in both attracting new customers to your fitness business and retaining current members. Encouraging New Gym Goers Join Your Gym When new customer walks through your door that has never had a gym membership, emphasize why the variety of your gym equipment is important to their overall fitness regimen. Inform them that gym equipment is scientifically designed to ensure that when you use it, you are actually burning more calories as well as increasing the strength in your muscles. The reason why personal trainers and fitness instructors emphasize the use of the equipment is [...]

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Buzz Thermometer with "hot topic" being the hottest temperature and the "huh?" being the lowest temperature

This Month’s Buzz Words: “Small Group Training”

We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health club is great way of losing weight and improving your health because health clubs specialize in providing the necessary training and weight reduction activities that will help you stay healthy and fit. One recent trend that has started to build up a lot of buzz within the health club industry [...]

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Shower head with running water

The Necessity for Gyms to Provide Showers

So you are opening up your own fitness center. Congratulations! I am sure your head is spinning with how to implement your business plan and to start your build out. On top of everything else, you also start thinking about all the necessities that you believe your members will want and that will set your fitness business apart from the rest of the overwhelming competition out there. Finding your niche is the hard part, but that is not what this particular post is about. Sorry :(  However, what I want to help with is the consideration of a disguised accessory [...]

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Golden Star Sticker

Client Retention through Motivation

It is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients. As you are probably familiar with yourself, motivation is not a simple task and requires a great deal of commitment, time, energy, and thought. When you are responsible for motivating another person, you have to still bear in mind yourself. As a personal trainer, there are two people that have [...]

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Woman using Virtual Fitness to Exercise

Get the most from Yelp with Fitness Business Promotions

As a business owner, you depend highly on reviews. Yelp is one of the top searched directory and review sites with more than 100 million unique visits since January 2013*. However, Yelp has been criticized for failing to show and tell all reviews posted to their site about your business. You could have more reviews than you are aware of, because reviews could be caught in a filter... Anthony, from Lifestyle Fitness 24/7 in Las Vegas, gives some tips and promotional strategies on how to get the most from your Yelp reviews! * (^ Wilhelm, Alex (2013-02-13). "Yelp surged past [...]

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Athletic female winning race

Have Fun in Solving the Membership Retention Riddle!

Every fitness facility, large or small, well established or just barely opening their doors, is firmly faced with the retention riddle. Health and fitness is a commitment toward a better lifestyle. It requires time, conscious thought, planning, and let's face it, a lot of hard work and effort! Everyone can agree, that hard work and no play is no fun. What companies no fun? Lack of interest! So, at the very least, one can deduct that at least one step towards solving the retention riddle is to incorporate fun at your health club. How do you do fun? Keep your [...]

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