Tag archive for personal training

Dirty Work Continued... As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are all kinds of tasks that seem to have been designed to distract you from your purpose and the mission of your enterprise. As always, I try to avoid the controversies and politics of ownership but we all have to deal with them. So, my discussion point here is how to [...]

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I recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the next generation of competition could come from. I tend to think the source of competition to watch is self-employed trainers building followings through social media and then establishing studios once they have enough of a revenue flow. Also there were some statistics that relate the demographics of the industry to [...]

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Recently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on something that takes all the capacity you can produce without you lifting a finger (let me know about that please), marketing and promotions must be ongoing activities. My point here is that you have to be in the habit of actively pursuing promotion opportunities. They won’t all work out but [...]

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I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I haven’t fully written the code to support this yet but, if there’s serious interest in the health club community, I would be happy to consider adding an update or expansion module. The Off Peak Trial Period Membership For the kind of offer I’m talking about, here you need a connection [...]

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Getting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as easy as doing 50 one-armed pushups. Which exam should you take? ACE? ISSA? NASM? AFAA? ACSM? Or one of the many other accredited personal trainer certification exams? What should you know before you take the exam? What’s the exam like? Where should you start? A Beginner’s Guide to Personal Trainer [...]

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Customer service is important for any business to succeed. If you own a gym, your revenue source will be directly linked to your membership base. In order to ensure that your gym business survives and remains competitive in today’s fitness industry market, you have to consistently provide your members with high quality service. Customer service plays a vital role in member acquisition and member retention. Gym members that are satisfied with the service being provided by your fitness business will automatically come back to your gym and spread the word to their family, friends, and co-workers. For service providers, like [...]

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As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

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We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health club is great way of losing weight and improving your health because health clubs specialize in providing the necessary training and weight reduction activities that will help you stay healthy and fit. One recent trend that has started to build up a lot of buzz within the health club industry [...]

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As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of the population and there is a market to be found by catering to their needs. Start With Special Population Certified Trainers The reason special populations are distinct categories; separate from your average gym member is that they start from such a delicate level of health. They need to work with [...]

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Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

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The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]

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Recap! I want to do a short recap to this series...so please bear with me.  In this continuation of the series, "Which is better...", Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee.  Part II explores compensation with both the independent contractor and the employee.     Part III explores whether or not gym members have a preference in the hiring status of their personal trainers and whether or not they can even tell the difference.  If you have not explored Part III, please do [...]

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Do Gym Members Have a Preference When It Comes to Personal Trainers? Most gyms today offer some form of personal trainer. What some members may not realize is that gym owners have a choice as to whether they hire their personal trainers or use independent contractors to provide this service to their clients. In order to make the right decision, most gym owners want to at least acknowledge their members' feelings with regard to which type of personal trainer they would prefer to use. The question is not only one that must cover the preference of the gym owner, but [...]

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Hi Guys, I've had many requests for the ability to delete old personal training clients (some of you have hundreds or thousands of old clients showing in your client lists). So here you go:On the personal training client view, you'll notice a new button: If you click on the Delete Client button, you will be asked if you are sure you'd like to delete the client. If you click OK, the training client will be deleted from your main client list.If you'd like to see which clients have been deleted, you can click on the Deleted Clients button on the [...]

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