Tag archive for membership

Beating Functional Obsolescence Gym ownership is actually a pretty dynamic business, in case you didn’t already know that (you’re welcome). Rapidly changing trends mean that you always have to be on the lookout for a shift in what the membership expects. On a more basic level you need to reinvest to protect your assets, as they say. You can’t have old, broken-down exercise machines that just take up space. You can’t afford to have shabby signage outside with burnt out lights or missing letters. That is why, as a gym owner who sees other gym operations all the time, I’m [...]

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I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn’t find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners of small fitness center and their managers face the same demands every day. One of the most important things that the best gym management software must do is integrate with the customer experience. It has to help the curious browser or window shopper to pull the trigger and commit to [...]

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So you are opening up your own fitness center. Congratulations! I am sure your head is spinning with how to implement your business plan and to start your build out. On top of everything else, you also start thinking about all the necessities that you believe your members will want and that will set your fitness business apart from the rest of the overwhelming competition out there. Finding your niche is the hard part, but that is not what this particular post is about. Sorry :(  However, what I want to help with is the consideration of a disguised accessory [...]

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Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business.  Management staff can make or break your business in a relatively short time.  Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there.  It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]

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Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today’s world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]

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The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]

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With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day.  Let's face it, the gym is not exactly a hot commodity on Valentine's Day.  That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires.  Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]

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Do Gym Members Have a Preference When It Comes to Personal Trainers? Most gyms today offer some form of personal trainer. What some members may not realize is that gym owners have a choice as to whether they hire their personal trainers or use independent contractors to provide this service to their clients. In order to make the right decision, most gym owners want to at least acknowledge their members' feelings with regard to which type of personal trainer they would prefer to use. The question is not only one that must cover the preference of the gym owner, but [...]

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Not something we like to do but every once in a while we have to delete a membership sale. No need to look through paperwork - all you need is the member's name! Let's assume you are already logged into your account at gyminsight.com Step 1: Once you get your member's name click on SEARCH Step 2: Enter your member's information (first name, last name, key number (if available)). Step 3: Once the program searches all the transactions you will get a list of results. Click on the applicable entry.Step 4: The program will take you to the selected membership [...]

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