employees

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Tag archive for employees

Train Your Gym Staff Like Pros

What if every gym employee approached their job like a salesperson? How would that affect your health club’s businessevery day? Would it help or hurt customer retention?  Why would you even want to train employees in basic sales techniques? Wouldn’t that become annoying? Probably not. See, sales is not just about selling something. It’s an attitude. Employees are a core component of any marketing strategy.They reflect the composition of your gym, your target market.They are the face of who you are as a business and you hired them because of their skills, personality, and ability to relate to customers.  So take advantage of your advantage. As Zig Ziglar [...]

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Take Advantage of That Clean Gym!

The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks.  Today’s gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, their single greatest decision could be to see this pandemic as an opportunity–a chance to grow and change for the better–rather than view it as an unnecessary financial burden. In today’s market, providing guests with a clean, sanitized facility staffed by well-trained, empathic employees is a core competency. It is a value-added benefit that, at first [...]

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How to Find Natural Leaders Among Your Employees

When you’ve been “the boss” for a long time, it can be hard to remember what it felt like working for someone else. You get used to making the decisions, holding the power, and choosing the direction in which you want your company to go. When the future of your gym business lies on your shoulders, you feel that weight every single day. Especially now, with COVID-19 fresh in everyone’s minds and the futures of independent businesses everywhere hanging in the balance, you’re probably feeling the stress of holding everything together. You might feel like you are the glue trying to keep [...]

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Managing Your Employees’ Fears After COVID-19

As a gym owner, you have likely been concerned with keeping the fears of your paying members at bay in the post-COVID-19 world. You probably have spent the mandatory lockdown coming up with ways to maneuver your business through the crisis and putting plans in place for your grand reopening strategy once the stay at home orders are lifted.  But what about your employees? Many workers are facing huge numbers of uncertainties surrounding their jobs, as well as worrying about their own health and that of their families.  Now is the time to plan how you will address your employees’ fears and keep your [...]

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Is it better to hire salaried trainers or accept freelance trainers who work out of your gym?

If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line.  If you find yourself confronting the dilemma of hiring in-house personal trainers versus allowing freelancers to work out of your gym space, keep the following factors in mind. Benefits of keeping trainers on staff and paying a salary or hourly rate Often means more consistency and reliability When you hire your trainers as regular staff, you [...]

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How to Lead Your Staff

Being a great leader to your gym staff is similar to being a great boss or manager in any business where you lead a team. Team management principles are mostly universal regardless of your business, but with some creativity, you can utilize fitness principles you already use every day to hone your management skills and build a strong and cohesive team of employees for your gym. Maintain a good working relationship with your staff. Remember that happy people work more efficiently. It’s a fact that employees with the highest mental and emotional satisfaction work harder and more efficiently than employees [...]

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Is It Time To Hire A Gym Business Manager?

Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting impact on your company and your ability to scale your outfit up to enterprise scale. When your gym membership grows, and you have a small hourly or commission-based team that needs more direction than you can manage on your own, it is time to start considering the possibilities of bringing [...]

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Customer Service Is Not For Everyone

Give Great Customer Service To Secure Your Business Future I’ve come to the conclusion that there’s one simple key to effective customer service. It’s a principle that’s so obvious that it is quite simply missed most of the time. Sometimes genius lies in the simple, the unsophisticated and the literal. The key that I’m talking about here is the practice of hiring only people for customer service roles who are naturally inclined to help others. One of the best business practitioners of this sort of policy is Southwest Airlines, which has long known the importance of finding the right person for [...]

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Employee Incentives In Gym Management

There are so many things that have to work together to make any business successful. But if the employees can work together as a self-supporting team you are winning the most difficult part of the battle. Any business that works with memberships and requires selling and customer service needs a tightly knit team that’s stronger than the sum of its individual parts. In gym management for the independent gym owner there are a specific set of concerns because of issues like staff turnover and the need for sales by staff to current members. In this post I’d like to talk [...]

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In Pursuit Of The Smooth On Boarding Process

There is nothing more worthy of celebrating, when you own a gym, than bringing in new memberships. It gives you hope for the future as you watch your list of members grow. This so-called on boarding period is a highly critical time that you can use to secure your relationship with customers. You have the perfect opportunity to assure a high lifetime value for you, and positive experience for them. Selling Means More Than Surviving This transitional time period can determine how long new members stick around and how they present their experience to friends and on social media. It would be great if you could [...]

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Nerd Businessman standing in front of a chalk board with Chalk Drawn Arm Muscles

The Top Reasons Gyms Succeed

A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance it out with an article about the positive side of gym startups and success. I admit that there is likely plenty of overlap between this and the previous article. These things are worth saying over and over again and doing more reps never hurt anybody. Arm Yourself With The Most [...]

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Vision and mission crossword on white background, 3D

Know Your Gym’s Mission Pt. 3

It’s not just about what you think the identity of your gym or fitness center should be. It’s more than that. It matters what all of the other people think, the employees, contractors and other stakeholders. The way to guide their understanding is by having a clearly stated, present focused, mission statement. This is another in the set of articles I’ve been writing about values, vision and your mission. The overarching theme here is getting your business to work as smoothly as possible and for it to become a shared idea. My exact point here, is to have a statement [...]

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A yellow diamond-shaped road sign cautions with "Change Ahead."

In The Gym With The Affordable Care Act

Since I am writing this on tax day, I am reminded of the Affordable Care Act (ACA) and what it means for your small business. I want to look at some of the features that will result from the impact on small gym owners, of health coverage and collecting the indoor tanning tax. But First A Disclaimer This is intended to be informational and not to take a stand politically, on one side or the other. Businesses that have employees are going to have to respond and deal with the ACA and some cases of non-compliance may result in penalties. [...]

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A "prince frog" looking on an over-sized book that says, "Once Upon A Time."

What Is Your Story?

Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that new employees can buy into, they will become a more effective part of your team more quickly. Meaning is a higher human need that will override many failings. It help’s people understand what you’re trying to achieve and work harder to get you there. It frames the challenges and purpose [...]

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Student chained to and dragging behind him the word's Debt with diploma on top

Student Loans and the Trainers Who Have Them

The fitness trainers that I’ve worked with over the years have been a very diverse range of people. They share a love of fitness and the drive to help others achieve it. Of course, I’m speaking in very broad generalizations here, but there is another thing that all too many certified fitness professionals have. I’m talking about student loans. It could sometimes be that they followed their dreams and went all out on a bachelors degree relating to fitness, followed by fitness certification. Alternatively, perhaps they majored in something like real estate management, only to find out that they didn’t [...]

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