Health club owners often make use of limited budgets, especially when the doors first open. Limited cash flow is the primary reason why it is vital to account for every dollar that comes in and out of your health club business. When starting your health club business, you will be confronted with a mass amount of expenses including but not limited to renting or purchasing the actual facility, equipment purchase or leasing, hiring managers, hiring other staff and personal trainers, and of course management software to aide you in running your new business. At this stage, most likely, you will [...]
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People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]
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Picture swans sitting on a river, big and elegant white birds that glide across the water, seemingly without effort. They make it look so easy, don't they? They just seem to glide along, with hardly any visible exertion above the waterline. But here's the secret: If you could see them from the underwater perspective, it would be a totally different story. You'd see their little legs paddling away furiously against the river current, (kind of like that super competitive guy who's always trying to "win" in the spinning class). That's why a big white waterfowl, the swan, is a great [...]
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The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given birth to a new branch in fitness learning called specialized populations training. The certification is usually structured in collaboration with healthcare experts and enables the fitness trainers to work with individuals with diverse fitness and health needs. These specialized trainers become distinguishable in the fitness industry by being able to [...]
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A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look at discounts and offers as the only ways to promote their business. These types of promotions are effective if you do not have a lot of competition in your area. However, if you are anything like me and have seven fitness centers within a two mile radius of your health [...]
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Organic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as their nutritional requirements would be greater. Replenishing the minerals and vitamins regularly after exercise is vital for fitness performance, recovery, and overall health. Organic juices are the ultimate fast food Organic juices have virtually zero fat and a lot of nutrients, which means the digestive system does not take long [...]
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Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population. Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life. As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]
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What are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]
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What Gym Software Can Do For You The whole point of owning a gym is to be able to take control of your own destiny. You can have a great job that's more exciting than the daily grind of office work, gives you freedom and you get to help others achieve health and fitness. What could be more rewarding? That is, if you can overcome the types of distractions that are likely to undermine your efforts and steal the hours from your day. These distractions come in many forms but you can beat them with effective management and the use [...]
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Fitness facilities are no longer just for pumping iron. The word fitness has a whole lot of other connotations relating to overall health and wellness. And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you'll never be truly fit if you don't get proper nutrition. Many people who come to your facility are hoping to lose weight, and a good nutrition program will help them achieve their goals more quickly, resulting in better member satisfaction with your facility. A nutrition program can also add another [...]
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Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let's take a look at the top [...]
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St. Patrick's Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community's celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick's Day. Irish Dance Workout Irish dances are a great way [...]
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The latest craze on the fitness scene, boot camps have been cropping up all over the country in recent years. Based on military-style calisthenics, body-weight based strengthening exercises and various types of cardio, these exercise programs are usually an hour-long instructor-led group class most often held in the outdoors. Some are based at established fitness centers, while many are run by private trainers at local parks and other public areas. Although many facilities have not had great success with their boot camps, for various reasons, overall, boot camps have proven to be quite popular, and the idea appears to have [...]
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Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business. Management staff can make or break your business in a relatively short time. Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there. It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]
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Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today's world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]
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