health club industry

How Gym Owners Become Media Spokespersons

Ever wonder why that one business owner keeps showing up on your local news station? Sometimes it can seem like reporters keep sources in their back pocket, individuals who are ready at a moment’s notice with a perfect, punchy soundbite. Well, here’s the lowdown — they do. You can get that call too though, if you just use public relations to build your own reputation as a fitness guru. First — be your neighborhood fitness expert Judge a competition; lead fitness industry forums; assume leadership roles.Write an article or (e)book that takes a stand on an important health topic.Promote your [...]

Baby Boomers Boosting the Health Club Industry

Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population. Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life. As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]