health club

  • /
  • health club

Tag archive for health club

Gym Insight's Digital Keytags

Gym Insight Customers Talk Digital Keytags

Customer Stories Gym Insight's digital keytags fixes a big problem in the gym business — access theft.  This innovative door access system reduces theft by making it nearly impossible for members to share gym keys. Read on to discover how this simple change made a big difference for gym owners just like you. Photo credit: Tangible Wellness ProFitness Greenville Mark Edwards, owner of ProFitness Greenville in Greenville, South Carolina, runs a gym and personal training studio. He is, as he likes to say, a “one-man show.” Despite having bought the fitness center at the end of 2020, business is thriving. Gym membership has tripled [...]

Read more...

Digital Keytags — Ready for Our Most Advanced Gym Access System? 

We invite you to test our newest product – digital keytags. If you've ever worried about customers sharing keys or have lost business because you can't get to the club in time, this key is for you. Gym Insight's newly released, app-based digital keytags are equipped with a QR code that can never be copied or shared. At the same time, members enjoy immediate, secure mobile access to your fitness center within minutes of sign-up. How does our digital keytag work? Customers download an app on their mobile phones. Embedded in the app is the digital keytag. Your member simply pulls [...]

Read more...

Here’s Why Buying Used Gym Equipment will Make you a More Successful Business

Buying used gym equipment for your business can seem like a cop-out. Why would you invest in second-hand gear for an industry seeped in an Instagram culture? Don’t looks matter here? Uh, no, actually. What matters is keeping your health club in the black so you can stay in business.  Last month, Gym Insight’s sales representative interviewed Steven Harvalias, owner of Superfitness New & Used Gym Equipment, based in Burlington, North Carolina, about starting a successful fitness business. In this podcast, Steve and Anthony Pasquale discuss how keeping start-up costs low and customer service at top-of-mind, safeguards an emerging gym’s success. Originally [...]

Read more...

How to List Your New Gym Business With Search Engines

Ensuring your fitness center appears in an internet search engine's local business listing feed is one of the most important marketing steps you can take as a new gym owner. Your health club needs to be on the list when a potential member types in “gyms near me.” Here’s how to make sure you’ve got a shot at the top spot. Which are the top business citation sites? There are literally hundreds national directories, but you need to make sure your gym is listed in the top business citation sites. As well, your gym should be listed on top industry niches. Niches [...]

Read more...

Market Your Gym Locally To Reach the Best Prospects

As a gym owner, you're constantly balancing spending money with losing money. One of the hardest decisions is always — where to invest your marketing dollars. Although that's a complex question, it might be easier to start at a very basic idea. From how far away will someone drive to exercise at your gym? Most industry experts say about four miles. Gym goers will trek twice that distance, or between six and eight miles, if they can expect a high-end, exclusive club experience.  There are exceptions, of course, but we can safely assume the best way to survive – and thrive as [...]

Read more...

What Are Successful Small Gyms Doing Right?

It takes passion to run a small gym. Not just an interest in hanging around weights, but a true desire to be in the industry, to pull it off when so many factors are pushing against you. We all want you to succeed, but what does it take to make it in today’s competitive fitness industry? Who are the ones succeeding? Most Americans are not gym members! Fewer than 40% of people in the United States currently have gym memberships, according to Policy Advice’s research. That totals about 64 million people who visit a club regularly. So although the number [...]

Read more...

Haven’t Figured Out How to Market Your Gym This Fall?

Here’s a Great Checklist to you get started!  We know designing a seasonal marketing plan can be daunting. It may seem easier to wait until after the holidays to encourage new sales. Don't think like that. Promoting your gym business is like exercise - consistency creates results that lead to great success. The challenge is in overcoming the negative self talk. To help you get started on this onerous task, we've prepared a simple overview of the primary ingredients you'll need to promote your health club this fall. First, what’s it going to be? Paid advertising or a referral campaign? [...]

Read more...

How to Sell Gym Memberships: Part IV

Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This  is where your newly gained client knowledge really pays off.  Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]

Read more...

How to Sell Gym Memberships – Part III

Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price.  While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation.  1  — Limit membership choices.  By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]

Read more...

How to Sell Gym Memberships: Part II

How to Conduct a Proper Tour Selling a gym membership is more than presenting a monthly fee and hoping it fits the customer’s budget. As we discussed in Part I Introduction & Goal Assessment, employees need to make the customer feel comfortable by using their name and asking questions to determine their fitness goals before revealing prices or touring the gym.  In Part II, we go over the essential steps to successfully introducing your gym to a prospect. In terms of the value sales process, this is where you sell both the tangible and intangible benefits of joining your gym, such as [...]

Read more...

How to Start Training Kids at Your Gym

You’ve probably thought about opening your gym to youth athletes. After all, it’s big business in the United States. About 60 million children play in organized sports every year. And, for better or worse, many parents see their kids' talent as a ticket to college scholarships. With that in mind, creating a program targeted at tween and teen athletes may be a great way to build a base of new customers and make up for billing lost to the pandemic. Selling sports specific training to parents First, make sure new members know about your services. When going through a price presentation, [...]

Read more...

Facing Down Negative Social Media

With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]

Read more...