health club

Tag archive for health club

Road signs pointing to different directions to "who", "what", "when", "where", and "why"

How to Successfully Promote Your Gym with Flyer Campaigns

Flyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients that you need. If your campaign is not done correctly, you might end up running at a loss and dealing with a bunch of agitated residents complaining about the littering. To ensure that your flyering campaign brings you the good exposure and business that you need, you need to ask [...]

Read more...
Music notes

Best Types of Music to Play at the Gym

As a gym owner, you would already know that the music you play at your gym defines the ambiance and affects the level of motivation for your members. With different personalities coming to your gym, you are probably having a hard time trying to keep everyone happy with the type of music you play. While hardcore bodybuilders are likely to prefer rock and heavy metal, others might be more comfortable listening to pop and blues. The choice of workout music can also differ a lot according to each type of exercise. When deciding which music or radio station you should [...]

Read more...
Dollar Symbol with five dollars imprinted on it.

Multiply Your Gym Marketing With the $5 Membership Promotion

Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works and letting all the rest go. Gym Membership Management With Self Service Marketing There’s one promotion that’s worked particularly well over the years. I let members work for discounts on their monthly rate by bringing in referrals, down to a certain amount. It works like this: my monthly membership amount [...]

Read more...
Beginning of a Checklist on a Clipboard

Why Having Checklists Will Benefit Your Gym Business

When you're aiming for success in the fitness industry, there are a number of factors to consider during the start-up period. That's why it's always a good idea to have a checklist in place for everything to ensure smooth business operations. A detailed checklist helps you keep the gym organized without unnecessary effort and also improves your chances of establishing a name in the industry. Let's find out why each of the following checklists play a role in the growth of your fitness business: Supplies By having a supplies checklist for your gym, you can see to it that every [...]

Read more...
Autumn leaves falling into a big pile of other leaves

Creative Fall Promotion Ideas for Gyms

As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]

Read more...
Handicapped Symbol shaped by words referring to the Disabled

Want to Work With The Disabled? There’s A Certification For That!

Inclusiveness Means Everyone If you want to work directly with the disabled or your fitness club could grow by catering to the disabled as a market niche, there’s a certification that enables you to do just that. It’s the Certified Inclusive Fitness Trainer certification, which was developed by the American College of Sports Medicine, in collaboration with the National Center on Health, Physical Activity and Disability. It’s About Helping People I’m sure you’d agree that, as a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox. You really will benefit if you can cater [...]

Read more...
Weightlifter

Gym Management Systems for Dummies

As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

Read more...
Measuring tape, plant growing, and pennies

Measure, Improve & Grow Your Business’ Profit!

The age old adage “what gets measured gets improved” holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today's world of technology, the dashboard. The basic theory underlying this phrase is that if you can measure “x”, then you will improve the performance of your business. But the implementation of this phrase isn’t an easy task. Merely measuring a quantity doesn’t ensure that if actions are taken the performance will improve. For instance, consider how a rain gauge works. The gauge shows [...]

Read more...
Newspaper with front headline "New Trend?"

Let The Trend Be Your Friend With Special Populations

As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of the population and there is a market to be found by catering to their needs. Start With Special Population Certified Trainers The reason special populations are distinct categories; separate from your average gym member is that they start from such a delicate level of health. They need to work with [...]

Read more...
Aerial Yoga

3 Out of the Ordinary but Effective Workout Classes

There are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who ‘try to’, ‘want to’, and ‘occasionally’ go to the gym. Well, it is always a great move to hit the gym, and it is never too late enroll in one either. However, the people who involve themselves in working out seriously can have the habit of trying new and some strange routines. You may find yourself in a fix about what [...]

Read more...
Man jumping rope

Top 4 Gym Equipment Accessories Every Health Club Should Have

I am aware that I am listing 4 accessories and not a more normal "top" number of either 3 or 5 or even 10.  I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe that 5 listed accessories would have been a better well rounded number for this article.    In a sense, I do agree that 5 sounds better, so I am going to ask you at the end of this article to add in the comment section what the 5th most important [...]

Read more...
Gavel and Objection Being Made

7 Ways to Overcome Price Objections when Selling Health Club Memberships

Closing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any type of objections. You may not find it difficult to do this, but price objections are the most difficult to handle. Even if your prospective clients want the deal, the price may be holding them back. Here’s what you have to do to close the sale: 1) Wait for the [...]

Read more...
Baseball glove and ball

Spring Promotions for Health Clubs

A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look at discounts and offers as the only ways to promote their business.  These types of promotions are effective if you do not have a lot of competition in your area.  However, if you are anything like me and have seven fitness centers within a two mile radius of your health [...]

Read more...
Hiring for a position

How to Hire A Manager For Your Health Club

Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business.  Management staff can make or break your business in a relatively short time.  Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there.  It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]

Read more...