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Tag archive for gym owner

commercial real estate gym

WHAT IS A FULL SERVICE LEASE?

This blog was authored and originally published by CARR, a national healthcare commercial real estate firm. It is re-published with permission. Commercial Real Estate As you evaluate different types of commercial real estate leases when considering various properties for your practice, it’s important to understand the details of a “full-service” lease agreement. Full-service leases are one of the simpler commercial real estate lease structures, as well as one of the most predictable, making them a solid choice for many tenants whose circumstances require relatively constant monthly payments without too many surprises (e.g., unforeseen operating or building maintenance costs being charged [...]

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It’s Time to Add Mental Health Cues to Your Ad Campaigns. The Reasons Why Are Compelling.

What motivates us to exercise regularly? Has your gym figured out the right hook to lure new members? Well, the answer to what truly inspires us to sweat it out might surprise you. Continue reading to discover how incorporating themes of mental health and wellness into your advertising campaign may boost membership sales.  Reason #1: Exercise kicks the blues to the curb. As most long-term fitness buffs know, a little exercise goes a long way to reducing feelings of sadness. But for many individuals, exercise is worse than feeling bad. It’s doing something they’re bad at, while feeling lousy. Who [...]

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How owning a gym became a retirement portfolio

Welcome to our newest gym owner business profile. Offered up once a month, these profiles are created to share ideas and challenges between gym owners. Each privately owned gym fuels from a unique set of circumstances. Hopefully, you will find inspiration in their experiences.  Gym owner profile: MorGainz Fitness, Pennsylvania It started as a retirement plan. After careers in nursing and police work, Kelly and David Morgan were ready to switch tracks. Always total gym people, they dusted off a business plan written for a college nursing course, and decided to fix a problem. Their small Richland, PA, community did [...]

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How Your Gym Benefits From a Great Preventative Maintenance Plan

Sometimes the simple stuff is not so simple. Gym equipment is like that. Strength machines and treadmills – weights and rubber decking, right? What can go wrong? Well, in fact, a lot. As any veteran gym owner knows, cables snap and treadmills smoke. Never a good scene. Yet, avoiding such mini disasters is as simple as investing in a preventative maintenance service plan for your commercial gym equipment.   To better understand this concept, we turned to Dave Pirri, owner of Fit Service, a New York-based gym equipment sales and service company established in 2004. We asked him to discuss preventative maintenance. Pirri [...]

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Part I: Which is better…?

Part I: Which is better…? On fitness forums, I have seen this question posted quite frequently: Which is better, to hire a personal trainer as an employee or as an independent contractor?  In the following weeks, I will attempt to explore this question from different topic angles with addressing the very basics. However, I would like to get a more in-depth perspective for my own personal knowledge as a gym owner. I ask for feedback from you, the reader, no matter where you fit in the fitness industry! As a Gym Owner What Type of Personal Trainer is Right for You? [...]

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Here’s a Great Way to Stop Gym Membership Freezes!

After students leave for college and the costly fall shopping season starts, many health clubs experience a surge in gym membership freezes. But these short-term fixes can be costly to a gym owner. With a little planning, though, your fitness center can avoid this seasonal ritual and come out ahead — with happier customers and, maybe, even more personal training clients.  Why do members freeze their gym membership? Customers are on the defensive when they're ready to cancel or freeze memberships. Often, freezing a membership is just a polite way of saying “cancel my membership.” The customer wants out but is looking [...]

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How to Make Money Owning a 24-hour Gym

Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise.  Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms  In a time when nearly 20 percent of gyms closed permanently [...]

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Grow Your Digital Fitness Business

Online fitness is an interesting concept for a gym. It takes a locally utilized product and turns it into a nationwide or, possibly, a worldwide consumable. It can, ideally, expand your audience well beyond a single zip code. In a sense, it’s as if you’re franchising your own brand. A daunting idea, no doubt. If you’ve risen to the challenge and now offer live streaming, or on-demand through your health club, what steps are needed to grow this business investment? Figure out how customers find you. Intelivideo, a technology company specializing in enabling subscription video businesses, collected data in the [...]

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Five Secrets to a Great Gym Tour

Don’t lose out on selling a new customer! When a prospect first walks into your health club, they’ve thought about joining for six months. They’re scared and skittish, ready to leap at any chance to say “let me sleep on it,” or even just turn around and leave, while congratulating themselves on their bravery and effort. Don’t let that happen. Here are five secrets to a great gym tour that are sure to increase sales and create clients excited to join your club. 1. Introduce yourself and ask their name. Use it throughout the tour. Memorize it. 2. Slow down. [...]

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How to Keep Fitness Clients from Cancelling

We’ve all bought something we’ve not used. The question is why didn’t we use it? Maybe it was aspirational – something designed to change us or make us a better person, but actually using it becomes the challenge in itself. Gym memberships are a lot like that – our clients sign up because they have goals and ambitions for their health and physiques. Showing up, however, means facing their own insecurities and lack of knowledge. So they don’t go — ever. Targeting Low-Usage New Members The best time to curtail this sad outcome is right within the first 30 days [...]

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Turning Gym Cancellations into Cash

What if I told you there was $500 in monthly gym memberships sitting in your computer? As an owner of a studio, would you search for it? Well, it’s right there — in the cancelled customer column. Let’s look at how we can bring these old friends back into the fold. Make a Plan to Contact Everyone knows turnover is high in the gym business, and lately that number’s crawled upwards. However cancelled and frozen accounts are a golden opportunity. These customers signed up once. They know your club. Now it’s up to you and your sales team to rekindle [...]

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Gym Management Software — The Hidden Truth Behind That Low Monthly Fee

Choosing the right club management software is one of the most important decisions you’ll make as an owner. Whether you run a single-location Muay Thai studio or a multi-site full-service gym, controlling costs, managing employees, and tracking clients are the cornerstones to your success. If you don’t know how much money you’re spending – or making – then your very job is at risk. Ironically, many fitness companies who sign-up with well-known, heavily-advertised gym software products are forced into that very position. Like a wrestler flat on the mat, they concede control of their business to a third party by [...]

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Recovery Equipment – Is It Worth It?

Recovery fitness is the phrase of the day for health clubs, boutique gyms, and personal trainers. The equipment used by athletes today ranges from foam rollers to cryotherapy tanks and every idea in between. The rage reminds me of a former health club catering to professional and elite level athletes. There, next to the pull-up bars and heavy ropes, was an automated massage table. Each time I considered it, the sheer idea of lying in full view and receiving an electronic massage in the center of a busy gym just shamed me into paralysis. During my eight years attending that [...]

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COVID – 19 Clean – What’s Next For Gyms?

By this time, most everyone knows the basics of keeping their gyms and health clubs COVID-19 clean. Since we've figured out the basics, now is good time to consider the chemicals, techniques and emerging technologies that may make the difference in keeping your gym healthy and safe. Disinfectants When choosing cleaning products for your gym, consider that every product approved against SARS-CoV-2 (COVID-19) includes an EPA registration number on its label. Although the CDC tracks coronavirus cases, it is the EPA which regulates chemicals and is the go-to source for correct cleaning information. Does that chemical work? To determine if [...]

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Who’s Training in Your Gym?

Everyone, it seems. From teens to octogenarians, we're all pumping iron and taking classes to stay in shape. Thanks to medicine and technology, we are both living longer and more aware of how habits impact our health. And because of that, gyms are no longer the realm of young, beautiful adults. Today, your gym can attract everyone from a 16-year-old high school athlete to an 76-year-old retiree, and chances are, it will.However, just because everyone's exercising, doesn't mean we are all the same. There are many key generational differences and understanding them will help you refine services without wasting time [...]

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