As the Southern hemisphere experienced a change in season - from winter to spring - on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]
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Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation. Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]
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It is vital to have some food and fluid before exercising but it needs to be planned carefully. If the consumption is too much, it can lead to cramps and nausea. Also, the feeling of a full stomach during exercise can be quite distracting. So, it is necessary that a bit of time is given to digest the food. An ideal pre-exercise diet plan starts about 2 hours prior to the workout. A light meal that consists of baked potato/cottage cheese, bagel, peanut butter sandwich or a bowl of cereal could be a good idea. These foods are high in [...]
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Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]
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St. Patrick's Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community's celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick's Day. Irish Dance Workout Irish dances are a great way [...]
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Recap! I want to do a short recap to this series...so please bear with me. In this continuation of the series, "Which is better...", Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee. Part II explores compensation with both the independent contractor and the employee. Part III explores whether or not gym members have a preference in the hiring status of their personal trainers and whether or not they can even tell the difference. If you have not explored Part III, please do [...]
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