fitness

Tag archive for fitness

Cartoon of man running on treadmill during a business meeting with a caption that reads, "If I have to be at these boring meetings I might as well get something out of it."

Keeping Certifications Up To Date

Dirty Work Continued... As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are all kinds of tasks that seem to have been designed to distract you from your purpose and the mission of your enterprise. As always, I try to avoid the controversies and politics of ownership but we all have to deal with them. So, my discussion point here is how to [...]

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Nerd Businessman standing in front of a chalk board with Chalk Drawn Arm Muscles

The Top Reasons Gyms Succeed

A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance it out with an article about the positive side of gym startups and success. I admit that there is likely plenty of overlap between this and the previous article. These things are worth saying over and over again and doing more reps never hurt anybody. Arm Yourself With The Most [...]

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2013 rotating to 2014

Time To Reflect And Make Plans

How Does It Look? What Does It Mean? What Needs To Be Done? It’s a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I’m not talking about Miley Cyrus or politics here, but specifically in the marketplace that you serve as a small gym owner. I’ve been writing about a lot of different topics this year and it’s worth a review to remind readers of what’s been covered and some key points to take away. This is a list that covers the basic [...]

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Measuring tape shaped like a Christmas Tree and "Merry Christmas" greeting

Beating the Holiday Membership Blues

Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym’s revenue stream. The bills still come in, of course, and your staff needs to have something to keep them motivated and sharp. You don’t want your trainers looking elsewhere for income and making connections that may lead them away. You can’t afford resignations, right as you need your trainers the most, when the members [...]

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Road signs pointing to different directions to "who", "what", "when", "where", and "why"

How to Successfully Promote Your Gym with Flyer Campaigns

Flyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients that you need. If your campaign is not done correctly, you might end up running at a loss and dealing with a bunch of agitated residents complaining about the littering. To ensure that your flyering campaign brings you the good exposure and business that you need, you need to ask [...]

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Music notes

Best Types of Music to Play at the Gym

As a gym owner, you would already know that the music you play at your gym defines the ambiance and affects the level of motivation for your members. With different personalities coming to your gym, you are probably having a hard time trying to keep everyone happy with the type of music you play. While hardcore bodybuilders are likely to prefer rock and heavy metal, others might be more comfortable listening to pop and blues. The choice of workout music can also differ a lot according to each type of exercise. When deciding which music or radio station you should [...]

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Noah's Ark with Animals

Hiring Gym Employees Two By Two: The Noah’s Ark Philosophy

Doubling up on employees may seem like a luxury, but when the pressure’s on, you’ll be glad you did. Just as Noah filled the Ark with animals two by two before the flood, you have to hire staff in twos. The alternative is that you risk being stuck at the most awkward and stressful time without someone to whom you can delegate a critical function of your gym’s operation. If you own or manage a small fitness center you always need contingency plans, especially when it comes to staffing. Large companies have all kinds of luxuries that come with the [...]

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Autumn leaves falling into a big pile of other leaves

Creative Fall Promotion Ideas for Gyms

As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]

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Old school family fitness

Gym Owner’s Perspective on Providing Fitness for Kids

Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation.  Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]

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MMA Trainer upset about client's food choices

Best Food and Fluid Combos to Fuel Your Workout

It is vital to have some food and fluid before exercising but it needs to be planned carefully. If the consumption is too much, it can lead to cramps and nausea. Also, the feeling of a full stomach during exercise can be quite distracting. So, it is necessary that a bit of time is given to digest the food. An ideal pre-exercise diet plan starts about 2 hours prior to the workout. A light meal that consists of baked potato/cottage cheese, bagel, peanut butter sandwich or a bowl of cereal could be a good idea. These foods are high in [...]

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Thumbs Up Social Media

How to Drive Members to Socially “Check-in” at Your Health Club

Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]

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Irish hat and clovers

Gym Business Promotional Ideas for St. Patrick’s Day

St. Patrick’s Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community’s celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick’s Day. Irish Dance Workout Irish dances are a great way [...]

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gym guy posing

Part IV: Which is Better…Costs and Liability Issues.

Recap! I want to do a short recap to this series...so please bear with me.  In this continuation of the series, "Which is better...", Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee.  Part II explores compensation with both the independent contractor and the employee.     Part III explores whether or not gym members have a preference in the hiring status of their personal trainers and whether or not they can even tell the difference.  If you have not explored Part III, please do [...]

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