Tag archive for fitness industry

Boost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with the consumers that you want as members. The Search Engine Journal Website had an excellent post about boosting the search visibility of restaurants; I want to sum that up for gym businesses because what applies there also works in the fitness industry too, but first, a little background. Search Engines Drive Twenty [...]

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Podcasting Revisited For 2017 Podcasting is a topic that I think is worth revisiting. So, this is an update to a classic Gym Insight blog post, with more good stuff for gym owners. Through podcasts, you can discover insights for gym owners, stay current with issues in fitness, business management, and any other topics that might help you keep up with ideas and opportunities. Producing a podcast is hard to do but don’t ignore a fantastic opportunity for fitness professionals if you have something to say, just because of a little hard work. Listening: A List Of Noteworthy Podcasts In Fitness [...]

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Putting your employees and representatives in sharp uniforms is one of the most fundamental ways to put a professional face on your fitness center operation, studio, or small gym business. There is a whole range of reasons to put your staffers in uniforms, and the key features are the associations that tie it all together. Branding By Association Members want to know who is in charge – Some common sense guidelines apply to uniforms in any business. Successful branding is about putting all of your visual and written material in one marketing strategy framework. The obvious factors include things like [...]

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When you work very hard to build something significant, and someone makes what sounds like an unjustified remark, it hurts. If you don’t restrain yourself from attacking it can turn into a circus in all the wrong ways. Ever see a minor complaint turn into a public relations disaster? It seems like it happens all the time these days and companies still miss opportunities to turn customer griping into chances to amaze larger audiences. Negative Reviews Can Make Your Service Better When someone makes a complaint in public or gives you a bad review, it’s going out to the whole [...]

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Someone recently made a very excellent comment on the Gym Insight Blog. The commenter posted that, while walk-ins are great, they don’t just materialize out of thin air, clubs have to work for them. Yes, that is absolutely true, you are going to have to invest some time and effort to generate walk-in inquiries. The result you want is a new face loitering by the front desk asking questions and taking the tour. Advertise and Brand Building The old school concept of marketing is as valid as it ever was, you need AIDA: attention, interest, desire, and action, to cultivate [...]

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Big Fitness is doing well these days, and that can have an impact on small gym businesses. However, the market looks set to continue growing over the next few years, which means there’s enough business to go around. The shape of the fitness industry is changing, and it may be unrecognizable by the mid-2020s. Success at the top is a good thing; it represents expanding opportunities for small gym business owners, here’s why. The Shape Of Big Fitness Companies I was reading a report about the Top 100 Health Clubs of 2016 that Club Industry posted last August, and as [...]

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This One Hack Will Generate Early Feedback Here’s a tech term that you can use as a principle to drive your small gym business empire ahead: In tech jargon, they call it Dogfooding. The expression, to “eat your dog food” is not a literal thing, obviously. I don’t think that trend has gotten off the ground yet thank goodness. However, if you don’t take heed and begin to practice this brand-building principle, you might literally end up sleeping in your back office. Dogfooding applies most intensely when you’re attempting to make significant changes. For example, when you roll out changes [...]

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Insights That Nudge Your Membership If you are an independent fitness business owner, it always helps to find the simple hacks that get exceptional results. Let's look at some awesome hacks to analyze your operational data in search of small changes that give you big rewards. There is even a new scientific way of thinking about customer behavior that might help find the points where a nudge will get your members to get the fitness results they signed up for in the first place. Hacking Members With Nudges The latest thinking in economics (bear with me) is about applying common [...]

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Fitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness becomes part of medical prescriptions more frequently, it sounds like good news for fitness professionals who have the knowledge and certifications to capitalize on the trend. Before you rush into any healthcare related business commitments, though, make sure you understand the burden of responsibility you'll take on for data protection. [...]

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The Great Marketing Concepts Are Eternal Channels are big in marketing these days. Not that the concept is particularly new or changed recently, but there are more ways to connect to your customers than ever before. I have already written about strategy and marketing, but I want to discuss marketing channels here. Your communication channels for marketing can be digital such as email, social media such as Facebook and Twitter, text messaging and IM platforms, Slack, et cetera. They are also your telephone lines, your front desk, and the script that you have your staff use to close sales. The [...]

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Sometimes you have to do things that you know will be risky and time-consuming. Risky things are only worth doing if the change that they bring is transformational. That is why Gym Insight has become an expert at helping our customers change from outdated, piecemeal gym management information systems to something that ties your business and membership together. Transitions And Transformations In The Fitness Industry Running a gym is a way of life as much as a job, and if you own the business, you have a calling that takes over your life. If you've been conducting business the way that [...]

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The Gym Insight Blog has already taken a look at 2017 trends in gym ownership. However, as you will find below, I currently have doubts about how wearables will fit into 2017. This post is more of a round-up of what the blogosphere is thinking about for the coming year. The beginning of 2017 marks the third year that this blog has covered the trends; follow these links to the posts for 2015 and 2016. How do they look compared to your personal experiences of the last few years? Tech For Gyms Trends Videos for search engine optimization are now a leading digital trend. It’s easier [...]

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So, your small gym business is becoming less small, and you’re still spending too much of your time personally promoting your business. You ask, “could I get a marketing pro to do this for me?” Good question, it’s a positive development that you even need to consider this point; so what do you do? There are plenty of marketing professionals who’d love to work for a fitness center. The problem is likely to be whether you can afford to hire them full-time and to keep them busy. The way that small gym businesses can bootstrap a solution is to be [...]

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Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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Fitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), and making a solid profit on your labors. To achieve that it will require your leadership, a comprehensive map of where you are going, and the right analytics and dashboard solutions to accurately measure the process of getting there. Getting To Grips With Key Performance Indicators Measurement [...]

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