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Tag archive for fitness industry

Resolutions for Action

What your fitness business should do in 2022. At first glance you might think that I've already covered this topic for the year. But this is a little different; it's intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New [...]

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Time To Reflect And Make Plans

https://www.youtube.com/watch?v=2GHsKOL5wZk Reduce paperwork this New Year by implementing a gym management software system. How Does It Look? What Does It Mean? What Needs To Be Done? It's a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I'm not talking about Taylor Swift or politics here, but specifically in the marketplace that you serve as a small gym owner. I've been writing about a lot of different topics this year and it's worth a review to remind readers of what's been covered and some [...]

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4 Mistakes I Wouldn’t Make Twice Opening a Gym

What could be better than exercising every day and hanging out in your own awesome health club? If owning a gym is your dream job — keep reading our blog. The truth is – opening a gym is a lot more than just buying gym equipment and unlocking doors. Succeeding at owning a gym takes planning, perseverance, moxie, and money. Today, we've spoken with experienced gym owners to learn four of the most common mistakes new gym owners make when getting started in the business. Understand your lease fully before signing on the dotted line! #1 — Signing a lease too quickly [...]

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How to Sell Gym Memberships – Part III

Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price.  While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation.  1  — Limit membership choices.  By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]

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Bodybuilder with arms outstretched side by side of head

Fitness Pioneers Who Continue to Inspire the Fitness Industry

Fitness Pioneers Who Continue to Inspire the Fitness Industry The fitness industry has seen some very inspirational figures that changed the way people perceive health and fitness. I am sure in some form or fashion, all of us that are part of the fitness industry today were inspired by at least one of these notable figures, Jack LaLanne, Joe Weider, and Arnold Schwarzenegger. These individuals redefined what it is to be fit and were pioneers in their time. These fitness gurus have redefined health and fitness for people and have inspired countless numbers to not only partake in the health [...]

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Can Your Gym Be Profitable Quickly? Yes!

Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]

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gym insurance

Ugh…Buying Gym Insurance?

6 Short Answers To Help Simplify Your Search  1.    What insurance coverage must my health club keep? General Liability Commercial PropertyProfessional LiabilityWorkers’ Comp 2.    Do these policies cover every event on property? Professional liability insurance for personal trainers is a must! No! There are many exclusions, and optional coverages may be needed to fully insure your gym. For instance, problems caused by tanning beds, club events, independent contractors, or within onsite businesses may not be covered under every general liability policy. As your fitness club grows, consult with an insurance advisor first before adding such services as childcare facilities, or undertaking breakout expansions [...]

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Lose Weight Build Strength

Here’s One Great Gym Marketing Idea

Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months.  In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution.  No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]

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Medical Fitness

The Medical Fitness Difference

As a gym owner, you should always be looking for the next great thing to drive your business forward. That elusive “whatever” that will give you a competitive advantage, offer tangible benefits to your members and fiscal benefits to your bottom line. You’ve probably looked at programming, explored technology, perhaps even considered tweaking your branding. But if you really want all those benefits, you should be looking at Medically Directed Fitness. Let me explain. Medical Fitness, at its core, is about health risk management and partnering with the local healthcare community. Medically Integrated Fitness is how commercial health clubs can [...]

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Success or Failure

Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business. To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls of why new gyms fail so you can be sure to avoid them. In my opinion, here are the top 10 reasons why new gyms fail... #1 - No proper business plan No business plan can be fatal to your new gym. Before starting a gym know: Successful gyms watch finances, [...]

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Used commercial gym equipment

Wanted: Used Fitness Equipment

There are many advantages to buying used fitness equipment. Used or previously owned commercial fitness equipment can be purchased for less than one-third the cost of new gym equipment. Since most gym equipment is made up of easily replaceable parts and rarely breaks, there is little risk for owners. Most importantly, new health clubs can pay off used equipment faster, making it easier for their businesses to quickly reach profitability.  Every gym member uses some type of exercise equipment Previous posts, like “To Buy or To Lease Gym Equipment? That is the question…” and “Top Ten Ways to Save Money When Opening a [...]

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Grow Your Digital Fitness Business

Online fitness is an interesting concept for a gym. It takes a locally utilized product and turns it into a nationwide or, possibly, a worldwide consumable. It can, ideally, expand your audience well beyond a single zip code. In a sense, it’s as if you’re franchising your own brand. A daunting idea, no doubt. If you’ve risen to the challenge and now offer live streaming, or on-demand through your health club, what steps are needed to grow this business investment? Figure out how customers find you. Intelivideo, a technology company specializing in enabling subscription video businesses, collected data in the [...]

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Unite & Organize – Proving Gyms Are Essential

When I first hit the gym in the 1990s it was a Jamie Lee Curtis video fantasy: muscle-bound men clustered around weight benches, ladies in leggings and cotton t-back leotards, body builders day-jobbing as personal trainers. Bally's even kept a separate weight room just for women. It was all about the look and if you couldn't keep up, you didn't show up twice. Today's gyms are way different. I don't have to tell you the range of options available to everyone of any age, skill-level or interest. It has grown into a $34-billion-a-year industry in the United States, encompassing more [...]

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6 Fitness Industry News Items You Need To Know About

Blink these days, and the state-of-the-art in fitness has changed. That being said, these are some trends, events, and concepts that will dominate the gym management world in 2019. These six fitness industry news items may sound off-the-cuff or random at first glance, but what they say to me is that club owners, and managers need to plan for change the way a batter needs to be ready for a fastball from the pitcher. 1. Acquisition Strategies abound in 2019 Do you have an exit strategy? When you start your business, you should keep in mind the alternative paths out [...]

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