Tag archive for fitness industry

Big Fitness is doing well these days, and that can have an impact on small gym businesses. However, the market looks set to continue growing over the next few years, which means there’s enough business to go around. The shape of the fitness industry is changing, and it may be unrecognizable by the mid-2020s. Success at the top is a good thing; it represents expanding opportunities for small gym business owners, here’s why. The Shape Of Big Fitness Companies I was reading a report about the Top 100 Health Clubs of 2016 that Club Industry posted last August, and as [...]

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This One Hack Will Generate Early Feedback Here’s a tech term that you can use as a principle to drive your small gym business empire ahead: In tech jargon, they call it Dogfooding. The expression, to “eat your dog food” is not a literal thing, obviously. I don’t think that trend has gotten off the ground yet thank goodness. However, if you don’t take heed and begin to practice this brand-building principle, you might literally end up sleeping in your back office. Dogfooding applies most intensely when you’re attempting to make significant changes. For example, when you roll out changes [...]

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Insights That Nudge Your Membership If you are an independent fitness business owner, it always helps to find the simple hacks that get exceptional results. Let's look at some awesome hacks to analyze your operational data in search of small changes that give you big rewards. There is even a new scientific way of thinking about customer behavior that might help find the points where a nudge will get your members to get the fitness results they signed up for in the first place. Hacking Members With Nudges The latest thinking in economics (bear with me) is about applying common [...]

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Fitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness becomes part of medical prescriptions more frequently, it sounds like good news for fitness professionals who have the knowledge and certifications to capitalize on the trend. Before you rush into any healthcare related business commitments, though, make sure you understand the burden of responsibility you'll take on for data protection. [...]

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The Great Marketing Concepts Are Eternal Channels are big in marketing these days. Not that the concept is particularly new or changed recently, but there are more ways to connect to your customers than ever before. I have already written about strategy and marketing, but I want to discuss marketing channels here. Your communication channels for marketing can be digital such as email, social media such as Facebook and Twitter, text messaging and IM platforms, Slack, et cetera. They are also your telephone lines, your front desk, and the script that you have your staff use to close sales. The [...]

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Sometimes you have to do things that you know will be risky and time-consuming. Risky things are only worth doing if the change that they bring is transformational. That is why Gym Insight has become an expert at helping our customers change from outdated, piecemeal gym management information systems to something that ties your business and membership together. Transitions And Transformations In The Fitness Industry Running a gym is a way of life as much as a job, and if you own the business, you have a calling that takes over your life. If you've been conducting business the way that [...]

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The Gym Insight Blog has already taken a look at 2017 trends in gym ownership. However, as you will find below, I currently have doubts about how wearables will fit into 2017. This post is more of a round-up of what the blogosphere is thinking about for the coming year. The beginning of 2017 marks the third year that this blog has covered the trends; follow these links to the posts for 2015 and 2016. How do they look compared to your personal experiences of the last few years? Tech For Gyms Trends Videos for search engine optimization are now a leading digital trend. It’s easier [...]

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So, your small gym business is becoming less small, and you’re still spending too much of your time personally promoting your business. You ask, “could I get a marketing pro to do this for me?” Good question, it’s a positive development that you even need to consider this point; so what do you do? There are plenty of marketing professionals who’d love to work for a fitness center. The problem is likely to be whether you can afford to hire them full-time and to keep them busy. The way that small gym businesses can bootstrap a solution is to be [...]

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Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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Fitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), and making a solid profit on your labors. To achieve that it will require your leadership, a comprehensive map of where you are going, and the right analytics and dashboard solutions to accurately measure the process of getting there. Getting To Grips With Key Performance Indicators Measurement [...]

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Going From Zero To One One of the most interesting books about startups and innovation is Zero to One by Peter Thiel with Blake Masters. The principle is that a running business is one, and you start at zero. Everything that you do in between is the hard work of founding a business. Once you are in operation and making enough income to survive you can think about expanding. Beyond one you can use the principle of duplication to repeat the initial success in a second, third, and further locations, this is the empire-building phase where you go from one [...]

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Put Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead. So, while you ponder on what business marketing ideas will give you a boost, read through these seven marketing tips for gym owners, and perhaps you will find something that inspires you. 1. Free is worth more than any discounts The first tip is a warning with a healthier alternative: [...]

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Building A Business In Fitness A recent post on the Club Solutions Magazine’s website reminded me of how proactive you have to be as a business owner; in the gym management business you live and die by your ability to lead. As an independent gym business owner, you’ve probably found the key to your success is working with people to achieve a common objective. The goal of your business is to inspire and assist in the growth and improvement in the physical health of all of the people around you. It’s the ultimate secret to success in fitness; you have [...]

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Retention, Retention, Retention! It seems like retention is one of the biggest topics here at the Gym Insight Blog. Well, it is a critical issue that you absolutely must address. That’s because holding on to your membership is the difference between success and failure in any people oriented business; it’s the difference between sleeping in the back office and purchasing a comfortable home with the profits from your successful fitness center. Your marketing goals must be to gain new customers and hold on to the ones that you already have, these are two complementary but different functions in marketing your [...]

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If Humans Use It The Internet Of Things Will Connect It The world is changing around us all, and we here at Gym Insight are working to track the new trends, and attempting to relate them back to gym business ownership. If you can start a fitness business with a laptop or tablet, the right membership management software and a rack full of kettle bells, congratulations! You are probably on to a good thing. That accessibility comes from the power of your hard work, people skills and Gym Insight software. We would certainly love to help you find your success. [...]

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