fitness industry

Tag archive for fitness industry

SoulCycle Creates An Intense Experience

This is another article that takes a look at a particular brand in the gym business. I haven’t been asked to write these and I don’t receive any payment from them. This is just my attempt to put the gym management business in context and to spread a little knowledge and insight into what's going on, and why it might be interesting to gym owners. As always, your comments are welcome. There is always room in the fitness marketplace for creative and exciting ways to keep the membership interested and coming back for more. The New York born and bred [...]

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The Best Time To Sell Your Gym

After all of the hard work and time you have put into your small gym business you owe it to yourself to maximize the value you get out of it when you sell it. Quite simply, the best time to sell your gym is when things are moving up. When it has gone beyond your expectations and is still going. That is the exit point that will give you the most satisfaction and arguably the most cash in your pocket. To make sure you are prepared, have an exit strategy and clear milestones to indicate when you intend to exit. [...]

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Gym Insight Into Long Term Fitness Trends

Fitness trends have had lots of ups and downs that are related to culture and fashion. But there is also an influence on trends that comes from the innovations of technology. Still it’s hard to read the tea leaves out beyond a year or so, as the apparent trend today can quickly show itself to be a fad that disappears overnight. In the gym business we always have to keep a lookout for what is coming because it can determine the capital investments that we would make and nobody wants to take six months to refurbish for the latest thing [...]

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Social Business And Self Employment

I recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the next generation of competition could come from. I tend to think the source of competition to watch is self-employed trainers building followings through social media and then establishing studios once they have enough of a revenue flow. Also there were some statistics that relate the demographics of the industry to [...]

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Most Current Fitness Industry Statistics – Part 2

This is part 2 of a multiple part series.   Fitness Metrics Revisited It’s about time for an update of fitness industry trends once again. Although many of the numbers that I relied on last year are still to be released, there are enough statistics around that I thought i could get an early start. There is a lot of information out there and I don’t want to dump it all at once. It’s much better to put out chunks of numbers in a controlled way. There is some Bureau of Labor Statistics (BLS) data about employment in the industry [...]

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No Judgement - a gavel with an circle around it, crossing it out.

Crunch Fitness Business Model

All Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I’m not suggesting that you should run out and get a Crunch Fitness franchise; I’m writing this out of interest and passion for the industry. I have no affiliation with Crunch Fitness or their franchisees. The last review that I posted was for [...]

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Resolutions for Action

At first glance you might think that I’ve already covered this topic for the year. But this is a little different; it’s intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New Year. Resolutions are supposed to serve a purpose, [...]

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2013 rotating to 2014

Time To Reflect And Make Plans

How Does It Look? What Does It Mean? What Needs To Be Done? It’s a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I’m not talking about Miley Cyrus or politics here, but specifically in the marketplace that you serve as a small gym owner. I’ve been writing about a lot of different topics this year and it’s worth a review to remind readers of what’s been covered and some key points to take away. This is a list that covers the basic [...]

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ACSM Worldwide Trend Review

You can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014.  To get the most out of it I recommend that you read the entire survey report yourself. Every year for the last eight years, the ACSM has commissioned a worldwide poll of fitness industry professionals. There are some really interesting issues that turn up in this survey. One of the best things about it is that it attempts to distinguish [...]

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Child dressed as a pilgrim with a sign that says "give thanks"

10 Things To Be Thankful For as A Gym Owner

I believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration of the arrival of the holiday season I would like to share my list of things for which I am truly grateful, and that I am giving thanks for this year. My List of Gratitude 1. First, I am very thankful for a career that helps people and promotes health. [...]

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How Targeted Studios & Small Conventional Fitness Centers Can Work Together

Targeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are actions you can take as a small fitness center owner or manager. Read on and I’ll explain how. If you have a small conventional gym with a small selection of group classes or no classes at all, you must start considering how to fulfill members’ needs. Be prepared to respond [...]

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Door Sign that says "Open 24 Hours"

Is Your Gym Offering 24-Hour Access Yet?

It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers like emergency services workers, doctors and nurses and security staff. Then, of course, along with the blurring of traditional work patterns, there are people who just prefer to be active at night. As a fitness club owner or manager it is very important that you capitalize on this market segment. [...]

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Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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Wanted Poster with 1 million dollar reward

Wanted: Used Fitness Equipment

Every member that goes to a gym uses some type of exercise equipment. Providing a variety of exercise equipment is probably the most obvious and important service that a health club offers. If members did not have to use equipment to work out, there would be no point (other than camaraderie and accountability) in joining your health club. Therefore, one could reasonably conclude, that one sign of a good gym is the variety of exercise equipment that it offers. In order to attract new customers to join your gym, it is important to keep up with the trends as well [...]

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