Let’s be real. Many gym owners run their clubs via spreadsheets and direct deposit. We call that “pen-and-papering” a gym. How do we know? Because we owned fitness studios for decades. That’s why we started Gym Insight. We know the right gym management software can help owners grow their gyms without costing them a fortune. […]
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This post covers the details of some of the most popular training apps for gyms and personal trainers.
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Generational differences in your members and how to effectively support and communicate with each group.
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In the modern era, few businesses can get by without taking advantage of all the myriad technology upgrades available. Utilizing the best business software can propel your gym to a new level of productivity, security, and success. What can great gym management software do for you? Save time and money When your software takes over […]
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Make Your Name in The Business As an independent gym or fitness club owner, have you considered your personal brand? I’m not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur. If you have worked with […]
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Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience. I think we can expect to see some amazing new gym equipment products emerging in the next few years. The company I’m writing about […]
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As an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you from the initial idea to […]
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It’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that you can check in every […]
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How Do You Connect With Prospective Members? Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and measure the customer journey that […]
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Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn’t mean you can’t do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services […]
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The On And Off Wearable Revolution So, things in the realm of wearable technology are moving pretty quickly. Last year I was singing the praises of wearable devices. Then, earlier this year I thought they were going flat. Now, I’m changing my views again because of recent announcements. Everything changed in the time since I […]
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It’s Not What You Think So, what does a small fitness business or startup look like? From the outside, it might resemble any one of a variety of business models that have nothing in common. Inside it’s likely to be a different story. Your business probably has an architecture that fits into a format that […]
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Motivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a gym, boutique studio, or fitness […]
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Fitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), […]
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