Tag archive for personal trainers

Trainers Adopting Tech Could Create New Potential A recent American Council On Exercise (ACE) Survey, quoted by Club Industry Magazine turned up the conclusion that trainers need to be more aware of the potential offered by wearable technology. This refers to the wristband devices such as FitBit that record all your activity throughout the day, from your sleep patterns, to heart rate and calorie expenditure. Well, my natural reaction to that was “don’t we all?” However, the point here was that the spread of wearables is making consumers curious about the potential in the data. According to the survey, they appear [...]

Read More

The fitness trainers that I’ve worked with over the years have been a very diverse range of people. They share a love of fitness and the drive to help others achieve it. Of course, I’m speaking in very broad generalizations here, but there is another thing that all too many certified fitness professionals have. I’m talking about student loans. It could sometimes be that they followed their dreams and went all out on a bachelors degree relating to fitness, followed by fitness certification. Alternatively, perhaps they majored in something like real estate management, only to find out that they didn’t [...]

Read More

Getting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate sales result from the members of your gym or fitness center. Individual selling skills are very important and they will help trainers build a career in the long term. However, there needs to be a common frame of understanding within your organization. It all hinges on providing the skills and [...]

Read More

As a manager or owner of a small business you never have enough hours in the day to do all of the things that need to be accomplished. Work will pile up rapidly. How do you find a way in to the jungle that demands that you figure out what truly needs most of your attention? Having the right gym management software system does help, but there’s also one interesting insight to look out for in the stats. The (Gym) Insight of Vilfredo Pareto Possibly you’ve heard of the Pareto Principle, also known as the 80/20 Rule. The Italian economist [...]

Read More

If I Had Wanted To Be In Sales . . . Yes, it’s true, if we wanted to be in sales, we probably wouldn’t be working in the physical fitness business, would we? I know that it’s a common sentiment in this business. People become fitness trainers for lots of reasons. However, I’ve yet to hear anyone convincingly state that they did it because they wanted to consistently up sell to the “platinum package deal” or make sure clients walk out with sacks full of merchandise. I get that. But this is a business and some selling is involved. Especially [...]

Read More

Do you use a checklist when you are hiring staff at your gym? What follows here is the checklist for hiring personal trainers that I use as a structure for the interview and hiring process. As a small business owner and fitness center owner and manager you have to be organized to the point of being obsessive compulsive. In the corporate world of big gyms and worldwide fitness franchises you get all kinds of support that’s not available to the independent owner. Being an independent business owner also has its virtues but as an entrepreneur you need to be much [...]

Read More

The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren't many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your [...]

Read More

Sudden cardiac arrest is considered to be among the leading causes of death in the Unites States alone, with more than 350,000 deaths every year. According to a new report “[s]udden cardiac arrest survival greater at fitness facilities,” people who experience sudden cardiac arrest at “traditional” exercise facility's (like health clubs) have greater chances of survival rate than any other alternative exercise type of venue, simply because of the equipment and resources were more readily available to perform cardiopulmonary resuscitation (CPR) method and use automated external defibrillators (AEDs) in order to gain back the normal heart rate of the victim. [...]

Read More

There are really two kinds of people in America. Of course I'm speaking in terms of clichés here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is in bad shape. Americans are very lean and healthy, athletic and fitness conscious or they’re not. The former is stereotyped as the “gym-rat” and the latter group as the couch potato. Now, these are very broad generalizations, but the line between healthy and unhealthy has been marked out in the [...]

Read More

Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a passing fitness industry trend, think again. Insurance companies have already acknowledged that personal training is a form of preventive healthcare.[i] It is believed that for ever dollar that insurance companies spend on prevention, they end up saving $10 for treatment.[ii] This is one of the reasons why insurance companies today [...]

Read More

This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years.[i] The bureau also said that the number of jobs available under “fitness and recreational sports centers” even went up to 484,200 in 2010.[ii] Economists justify this prediction by looking at how businesses [...]

Read More

Virtual Group Fitness is a Great Way to Increase Health Club Membership Gyms are usually full only during specific times such as early mornings and evenings. The rest of the time, the gyms see just a few people or none at all. For owners, it is a great disappointment to see people walking away from the gym just because they are full. There is also the issue of providing group training to just a couple of people during late mornings and afternoons as this is not economically viable. If you are a gym owner who is facing such problems, virtual [...]

Read More

Do you want to work in an office cubicle? I didn't think so. I don't either, but if you do, you certainly don't want to be working in a cubicle in the back of a gym. You want to be in a big office somewhere with glass walls, photocopiers, fluorescent lighting and a different necktie for every day of the week. On the other hand, if you want to work at a gym you really don't want to be stuck in a cubicle in the back office. Most people who take up a career running a gym do so with [...]

Read More

On fitness forums, I have seen this question posted quite frequently: Which is better, to hire a personal trainer as an employee or as an independent contractor? In Part I of this series we looked at the very basic options that both gym owners and personal trainers have when hiring and being hired.  I received a great response with an overwhelming majority of personal trainers who work as independent contractors.  I have yet to receive feedback from gym operators.  Regardless, some of the personal trainer responses described their independent contracting experiences as "win-win" both for them and the gyms that [...]

Read More