In our latest Gym Owner’s Podcast, “Your Burning Questions Answered,” sales managers Anthony Pasquale and Natalia Schulte cover common questions sent in by gym owners as they struggle to balance customer service and growing a profitable gym. For a full listen, go to our YouTube page at The Gym Owner’s Podcast. Check back often because our sales duo will take on your questions again soon. Q: What do I do about members who don’t want to leave a card on file? This often happens in gyms that start without software in place. And since many members don’t use the gym after [...]
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Let’s talk switching gym management software as a goal for January. If your fitness center is using a management system that takes a percentage of every sale, now is the time to switch to Gym Insight. The process is simple and the results are worth the effort. We know it’s the holiday season. We understand you’re busy with family, friends, and the slow drizzle of diehard gym members. Changing software is the last task you want to add to your to-do list. But listen to us. Why would you not want to switch software right now? After all, January and February are [...]
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November 2022 Profile – The Gym at 214 Main, Fort Mill, South Carolina The Gym at 214 Main is located on a busy main street in a small town in South Carolina In 2020, current owner Jovon Times, along with his wife Keisha Unger-Times, decided to make a bid for the twice-sold gym after training clients there for 12 years under the moniker of “Exercise Times.” He and Unger-Times soon owned the 24/7, 5,500-square-foot gym — a turnkey operation with a roster of clients, excellent equipment, and a contract with the Jazzercise brand. Now, everything else, as he says, is gravy. Times went from [...]
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As your gym grows, so does your need for dependable staff. Although good gym management software and 24/7 access can streamline much of the day-to-day operations of smaller gyms, a smiling face behind the counter is always a good way to run a business. That’s a tough nut to find, though, in today’s environment. Since the evolution of what’s been called the “Great Resignation,” finding and keeping employees has become a job in itself. To give you an idea of what some experts recommend, we scoured multiple resources to uncover and share a few good tips to keep gym employees. [...]
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Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your organization sets out [...]
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Who Are You? A Foundation of Values You know in your heart why you founded a gym and what you want to achieve with it. But as a small business owner, your success depends on the support, hard work and cooperation of all the people who are part of your organization. Your employees need to know why they are doing their jobs and be able to see a road map to find their way on the journey. Once you start to build your business, you may still be the one in control but your entire organization needs to have an [...]
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Gym Management Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms. For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty. Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]
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We invite you to test our newest product – digital keytags. If you've ever worried about customers sharing keys or have lost business because you can't get to the club in time, this key is for you. Gym Insight's newly released, app-based digital keytags are equipped with a QR code that can never be copied or shared. At the same time, members enjoy immediate, secure mobile access to your fitness center within minutes of sign-up. How does our digital keytag work? Customers download an app on their mobile phones. Embedded in the app is the digital keytag. Your member simply pulls [...]
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Gym Insight's management team has always been laser-focused on the success of its gym owners. That's why we started The Gym Owner’s Podcast on YouTube five years ago. We created the original podcast to provide our customers with easy access to software training videos. https://www.youtube.com/watch?v=2GHsKOL5wZk&t=27s Yet, at the start of the pandemic in 2020, we decided to ramp up our content. Turns out, our amazing sales guy Anthony Pasquale enjoys chatting with customers – he loves talking shop with you guys. What can one business owner teach another? As a former gym owner himself, Anthony wondered: What’s going on in the fitness world today? [...]
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Powerlifter at Celli's Fitness Center is ready for next move Ryan Celli founded Celli’s Fitness Center in 2007 catering to strength athletes and power lifters. Since then, his privately owned gym has relocated, expanded, and added automated membership sign-up. Like many small gyms, he relies on technology to keep costs down. As he grew, he added cameras, a door controller, programable music, and a self-serve drink station along with a better gym management system. The investments allowed him to scale back hours and employ a staff of only his wife and son. However, he soon found well-placed technology returned more than [...]
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What your fitness business should do in 2022. At first glance you might think that I've already covered this topic for the year. But this is a little different; it's intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New [...]
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https://www.youtube.com/watch?v=2GHsKOL5wZk Reduce paperwork this New Year by implementing a gym management software system. How Does It Look? What Does It Mean? What Needs To Be Done? It's a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I'm not talking about Taylor Swift or politics here, but specifically in the marketplace that you serve as a small gym owner. I've been writing about a lot of different topics this year and it's worth a review to remind readers of what's been covered and some [...]
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Asking for (More) Business After the gym membership sale, what comes next? A fist bump and a calendar check? Excited smiles and vow to “see you tomorrow!” Or, perhaps, just one more ask? Leaping past the traditional goodbyes after a sale and staying in place to ask for referral business is the difference between a good close and a great one. According to consumer research group Nielsen, 92% of people trust referrals from people they know. So why would you not use this moment to secure a name or two of someone who might also benefit from exercising at your gym? [...]
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Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price. While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation. 1 — Limit membership choices. By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]
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Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]
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