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Tag archive for franchise

MMA Fighters in a Ring

Fitness Firm Case Study: UFC Gyms

The UFC has made a name for itself in the field of mixed martial arts (MMA). They have taken that success and ambitiously turned it into a familiar label onto a new big-box gym franchising operation that puts a body lock on their opponents. They are stable-mates with some of the big national brands but with the ability to leverage an entire menu of unique merchandising. Still, the question remains: What are the chances of this athletic-entertainment powerhouse muscling in on the gym arena? It turns out that its customers and employees have something to say about that. A Short [...]

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Positives outweighing negatives on a balancing scale

Pros & Cons of Owning a Franchise Fitness Center

Different states have different legal definitions of what a franchise is. However, under Federal Law, three elements must be present in order for a franchise to be recognized. The three elements are the following: 1) Franchisee has the right to use the franchisor’s trademark; 2) The franchisor has significant control or assistance with the franchisee’s operation; 3) The franchisee has to pay the franchisor for the right to be a franchisee. [i] Hence, under Federal Law, a franchise fitness center is basically a business situation or arrangement through which an individual is allowed to operate a fitness center under the [...]

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Franchise and related words written on a blackboard

The Fitness Industry’s Largest Franchise

The largest fitness franchise in the world, Curves International, has listed close to 3,500 locations in the United States, where the health club first originated in 1992.[i],[ii]. The fitness franchise was co-founded by Gary and Diane Heavin in the year 1995,[iii] and has grown to an approximate 10,000 location worldwide.[iv] Today it is present in over eighty-five countries, and has helped millions of women worldwide.[v] The owners of the health club, husband and wife, have their headquarters in Waco, Texas. Although it is specifically for women, some Curves centres allow male members as well. Their competition in this field includes [...]

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