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Tag archive for competitors

Price Changing Factors For Gym Owners

They say that price setting is an art form, but in my experience, so is juggling flaming torches. They both can be impressive done well, but there is serious potential of getting burned as you go up the learning curve. Changing prices, after your members have had time to get used to a previous price, is a unique challenge where you can get burned if you are not careful. Price Changing Factors For Gyms Any kind of decision-making about prices in business has to be based in the real world of business success. Sales, marketing and finance are the main [...]

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MMA Fighters in a Ring

Fitness Firm Case Study: UFC Gyms

The UFC has made a name for itself in the field of mixed martial arts (MMA). They have taken that success and ambitiously turned it into a familiar label onto a new big-box gym franchising operation that puts a body lock on their opponents. They are stable-mates with some of the big national brands but with the ability to leverage an entire menu of unique merchandising. Still, the question remains: What are the chances of this athletic-entertainment powerhouse muscling in on the gym arena? It turns out that its customers and employees have something to say about that. A Short [...]

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