Gym Owners, Are You Still Texting Customers?

Gym Insight Member’s App Replaces Text Messaging  If so, you might want to cut that out. The Campaign Registry (TCR), sanctioned through the federal government, has stepped in and created a labyrinth of new rules, procedures, fees, and fines for businesses who direct-message their customers, effective August 31, 2023. Yep, you missed the TCR deadline. Although the overall intent of TCR is to reduce spam messages sent to consumers, the end result for fitness clubs, and other small businesses, is to throttle text messaging. In effect, every phone number your company uses to text customers for marketing purposes must be registered per campaign. One-time fees, [...]