Gym Insight Member’s App Replaces Text Messaging If so, you might want to cut that out. The Campaign Registry (TCR), sanctioned through the federal government, has stepped in and created a labyrinth of new rules, procedures, fees, and fines for businesses who direct-message their customers, effective August 31, 2023. Yep, you missed the TCR deadline. Although the overall intent of TCR is to reduce spam messages sent to consumers, the end result for fitness clubs, and other small businesses, is to throttle text messaging. In effect, every phone number your company uses to text customers for marketing purposes must be registered per campaign. One-time fees, [...]
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https://www.youtube.com/watch?v=2GHsKOL5wZk Reduce paperwork this New Year by implementing a gym management software system. How Does It Look? What Does It Mean? What Needs To Be Done? It's a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I'm not talking about Taylor Swift or politics here, but specifically in the marketplace that you serve as a small gym owner. I've been writing about a lot of different topics this year and it's worth a review to remind readers of what's been covered and some [...]
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You asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members. Now Gym Insight allows your fitness business to send mass emails for your business' promotions, newsletters, press releases, and other items. Once you become a premium client with Gym Insight, you will have the capability to link your Gym Insight account to MailChimp. Gym Insight will then automatically create the two segments that matter most to your fitness business, current members and cancelled [...]
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Targeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are actions you can take as a small fitness center owner or manager. Read on and I'll explain how. If you have a small conventional gym with a small selection of group classes or no classes at all, you must start considering how to fulfill members' needs. Be prepared to respond [...]
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If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they slowly stop visiting the gym regularly and seemingly may even forget that they even have a gym membership altogether. This member oversight may, very well, have nothing to do with your health club facilities or services. So it is important to remind your members about your gym and why they [...]
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As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]
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If you are a fitness freak, you will find that opening a health club is a good way of doing something that you love. People are getting more and more health conscious by the day, owing to the unhealthy corporate lifestyle that has become very common in the modern way of life. One of the mistakes that owners do with health clubs is that they don't treat it like a business. Since they feel that it is a place where people relate to, they tend to take it in a more personal way. A good business plan is vital for [...]
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