It’s on every gym owner’s mind – do I need to increase rates? With everything else going up, from paper towels to rubber gloves, it’s tough to say no. One gym owner decided to take the plunge. After six years in business, Chris Giumarra of Rosamond Health & Fitness in Rosamond, California, created a six-week, three-phase strategy for raising gym fees. https://www.youtube.com/watch?v=-va7RfCzBkU&t=1430s Phase One: Social media plan of attack for raising gym fees Giumarra chose to increase membership charges by $5 per month for both his “heroes” category and regular gym members. It would be his first rate hike since [...]
Read more...
Let’s be real. Many gym owners run their clubs via spreadsheets and direct deposit. We call that “pen-and-papering” a gym. How do we know? Because we owned fitness studios for decades. That’s why we started Gym Insight. We know the right gym management software can help owners grow their gyms without costing them a fortune. Profile of ProFitness of Greenville, South Carolina In 2014, Pete Marston bought a small, struggling 24-hour gym with a friendly crowd ready for a hands-on owner. The recently retired manufacturing executive ran the club without gym software, manually renewing clients. It was time-consuming, but he [...]
Read more...
Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you get the most out of it? Is Texting The New Email Marketing? As I've stated before, email marketing is a really powerful tool to increase your fitness center's profitability. Health and fitness are such an important marketing demographic that, as an owner, [...]
Read more...
