Looking to increase your gym’s revenue quickly without bumping up marketing costs? Anthony Pasquale, Gym Insight Sales Manager, recorded this excellent video to help gym owners discover new ways to expand and increase your club’s earnings through soliciting corporate accounts. We thought there might be even more to learn about this subject, though, so we decided to look a little closer at his suggestions. Strategy #1 — Explore corporate accounts and gym reimbursements. As Anthony states, corporate accounts are an awesome way to lower a member's out-of-pocket gym costs without reducing your monthly fees. In these cases, a company — usually the [...]
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#GymInsight: Flexing muscle in an industry growing as fast as the Internet. Facebook, Instagram, Twitter, YouTube Why go social now? Over the past 13 years, our company has grown from two gym owners-turned-software-developers into a buzzing hive of professionals, each offering talents that enlarge and improve our software’s capabilities. At Gym Insight we created our gym management software to improve how fitness businesses were run. From converting “pen and paper” gyms, to competing against the world’s largest software management companies, Gym Insight has charged forward on a relentless path of improvement. Through reputation, word-of-mouth, advertising, and now social media, our [...]
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Company Profile: Raegan Reed, The Cardio Club Welcome to our monthly customer profile series! This May, we feature Raegan Reed, owner of the Cardio Club and Delhi Dance Studio in New York state. Read on to discover how she built a successful, multi-faceted fitness center in a small town along the Catskill mountains. Raegan Reed’s living her destiny. There is a saying, “You are the sum total of all your decisions.” Nowhere is this wise adage truer than when considering the life of Raegan Reed. With a servant’s heart and a dancer’s energy, she’s taken an established aerobic studio in [...]
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Employee Profile: Steven Cole Manning, customer support It takes gumption to work, go to college, and raise a tween, but our customer support pro Steven Cole Manning makes it look and sound easy. He’s one the newest members of our team and has quickly revealed a multiplicity of talents that are reshaping our social media outreach. Hired to support Danny Fagan, our director of customer support, Steven Cole brings an eclectic background as useful as it is interesting. Read on to discover how a gift for gab and an ear for music are moving our software company into the future. [...]
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As 2023 enters midyear, recession chatter is building. The stock markets are tilting sideways. OPEC just announced a hold on production. Inflation is still high and, for the first time in years, job openings are declining. What does this mean for your gym? How can you take advantage of an economic downturn? Well, let’s remember three years ago, the world shut down. And despite the 2020 pandemic eliminating thousands of mom-and-pop gyms, your company made it. Many gyms, indeed, thrived once doors reopened. How did the best gyms survive the COVID shutdown? The owners kept spying opportunities instead of barriers. Lawrence, Gym Insight Here [...]
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In our latest Gym Owner’s Podcast, “Your Burning Questions Answered,” sales managers Anthony Pasquale and Natalia Schulte cover common questions sent in by gym owners as they struggle to balance customer service and growing a profitable gym. For a full listen, go to our YouTube page at The Gym Owner’s Podcast. Check back often because our sales duo will take on your questions again soon. Q: What do I do about members who don’t want to leave a card on file? This often happens in gyms that start without software in place. And since many members don’t use the gym after [...]
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As a gym owner, customer service may be one of those catchphrases you don’t think about much. To stay competitive and keep costs down, you’ve leaned into online sign-ups, digital keytags, and reducing employee payrolls. It’s working, too. With an emphasis on cost reduction and adapting services to customer needs, small gyms have stopped disappearing from the landscape. Truthfully, if you’re a gym owner reading this blog, you’ve survived quite a clean-out. In 2019, gym ownership hit record levels, with more than 41,370 gyms in the United States, according to Statista’s research. Today, that number hovers at about 31,000 clubs. Congratulations on being among the fittest [...]
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Let’s talk switching gym management software as a goal for January. If your fitness center is using a management system that takes a percentage of every sale, now is the time to switch to Gym Insight. The process is simple and the results are worth the effort. We know it’s the holiday season. We understand you’re busy with family, friends, and the slow drizzle of diehard gym members. Changing software is the last task you want to add to your to-do list. But listen to us. Why would you not want to switch software right now? After all, January and February are [...]
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December 2022 Profile. Superior Fitness of Granbury LLC., Granbury, Texas It takes courage to follow your ethics. Samuel Frederick, owner of Superior Fitness of Granbury, Texas, framed his life around that very concept: Right is right. Wrong is wrong. In July 2021, he accepted the challenge of taking over a 2,600 square-foot personal training studio and gym courting a small, but dedicated customer base. Together with Donald Mathis, a long-time friend, they set out to create a fitness center reflecting their values: exercise as a gateway for progress, movement and long-term change. “I want(ed) people to learn to work out effectively,” by [...]
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November 2022 Profile – The Gym at 214 Main, Fort Mill, South Carolina The Gym at 214 Main is located on a busy main street in a small town in South Carolina In 2020, current owner Jovon Times, along with his wife Keisha Unger-Times, decided to make a bid for the twice-sold gym after training clients there for 12 years under the moniker of “Exercise Times.” He and Unger-Times soon owned the 24/7, 5,500-square-foot gym — a turnkey operation with a roster of clients, excellent equipment, and a contract with the Jazzercise brand. Now, everything else, as he says, is gravy. Times went from [...]
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This blog was authored and originally published by CARR, a national healthcare commercial real estate firm. It is re-published with permission. Commercial Real Estate As you evaluate different types of commercial real estate leases when considering various properties for your practice, it’s important to understand the details of a “full-service” lease agreement. Full-service leases are one of the simpler commercial real estate lease structures, as well as one of the most predictable, making them a solid choice for many tenants whose circumstances require relatively constant monthly payments without too many surprises (e.g., unforeseen operating or building maintenance costs being charged [...]
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Welcome to our newest gym owner business profile. Offered up once a month, these profiles are created to share ideas and challenges between gym owners. Each privately owned gym fuels from a unique set of circumstances. Hopefully, you will find inspiration in their experiences. Gym owner profile: MorGainz Fitness, Pennsylvania It started as a retirement plan. After careers in nursing and police work, Kelly and David Morgan were ready to switch tracks. Always total gym people, they dusted off a business plan written for a college nursing course, and decided to fix a problem. Their small Richland, PA, community did [...]
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If you’re ready to own a gym, it’s time to think about the best location. You'll be wise to research this one carefully as it can have a big impact on your long-term success. Here are some key ideas to help in landing the perfect spot to launch your new business. 1. Start the search for commercial space on the Internet LoopNet.com is a commercial real estate marketplace that allows you to identify available space easily and effectively. Whether you’re interested in leasing or buying space, this national aggregate for available commercial space allows you to narrow your search by neighborhood, [...]
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Customer Stories Gym Insight's digital keytags fixes a big problem in the gym business — access theft. This innovative door access system reduces theft by making it nearly impossible for members to share gym keys. Read on to discover how this simple change made a big difference for gym owners just like you. Photo credit: Tangible Wellness ProFitness Greenville Mark Edwards, owner of ProFitness Greenville in Greenville, South Carolina, runs a gym and personal training studio. He is, as he likes to say, a “one-man show.” Despite having bought the fitness center at the end of 2020, business is thriving. Gym membership has tripled [...]
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Gym Management Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms. For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty. Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]
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