When Your New Gym’s Only Option Is Success: Pre-sales Make It Happen.
Gage Bowra opened 24/7 Fitness in Coolidge, Arizona, after running a steady pre-sale campaign that resulted in signing up hundreds of early members. Yet, the cash he pulled in just barely covered new paint and carpets. So why did he bother with it? Because there’s no price on hope. And Bowra needed a lot of it. When he closed on the 5,500-square-foot gym in the tiny town of barely 20,000, he had one choice: success. Failure ... was not an option. Why gym pre-sales were the only answer Bowra is a construction guy and a father. More than five years ago, he [...]
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