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Tag archive for gym insight

Gym Business Walk Ins Are The Key To Building Your Fitness Business

How Gym Business Walk Ins Make The Difference Let’s talk about why your gym business walk ins can be priceless for you and how to get the best outcomes of their visits. The fitness industry has lots of great people, but maybe not so many of the best salespeople, and I’m OK with that. However, there’s often a point in the life of your small gym business or studio when you desperately wish otherwise. The time could arise when you need the best team in the world for closing new memberships. So let’s look at why and then address a few [...]

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Retention Tips To Beat The Attrition Of The Slow Season

Retention, Retention, Retention! It seems like retention is one of the biggest topics here at the Gym Insight Blog. Well, it is a critical issue that you absolutely must address. That’s because holding on to your membership is the difference between success and failure in any people oriented business; it’s the difference between sleeping in the back office and purchasing a comfortable home with the profits from your successful fitness center. Your marketing goals must be to gain new customers and hold on to the ones that you already have, these are two complementary but different functions in marketing your [...]

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The 3 Most Disruptive Forces In Fitness

Disruption is that thing that happens when an established way of doing this or that, or your network suddenly discovers that it has new competition, from out of nowhere, overnight. Technology is disruptive because it is evolving and emerging so quickly. Customer service is disruptive because most companies do it so poorly and, when done well, it generates such a powerful connection with the customer. Ideas are disruptive because they are the source of all innovation and change. As the pace of change continues to accelerate it become harder to anticipate changes and at the same time more desperately important [...]

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Standing Up To The Big Boys

Because The Bigger They Are… As the big guys get bigger, and keep pouring cash into their fitness center locations, you might think that they would be impossible to beat. It’s just a fact that large corporations have all the money and other financial resources at their disposal that anyone could wish for. That does not mean they have a monopoly on innovation or competitiveness. The independent gym owner can still do much to fight back effectively because having capital resources is only part of the equation. You have to have a human side that doesn’t crush customers in the [...]

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Gym Insight Is Now Servicing Over 2,000 Fitness Businesses

This month, Gym Insight had the honor of welcoming our two thousandth customer!  This is big news for us because we still pride ourselves on bootstrapping our company.  We believe that the focus is customer service and providing innovative software to keep even the smallest fitness studio two steps ahead of the big-box franchise down the street.  Our reputation and the the quantity of customers that we service, speaks for itself.  This family business grew organically and is here to stay.  Come on aboard with us to enjoy personal communications and streaming updates and features of the next generation gym [...]

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Tackling Membership Retention

Doing Well By Doing Good Membership retention is the one weightiest factor in running your business, after winning initial sign-ups. I’ve been reminded of this because, according to the author of the book Blue Zones, Dan Buettner, almost all of your members will drop out within three years of first signing up. This is your recidivism rate. Improving and extending these numbers will reduce the turnover rate at your gym. The Importance Of Membership Retention Your revenue is going to benefit from marginally extending the averages on your memberships. Revenue comes from your subscriptions and if you are doing the [...]

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Antique Typewriter

Getting Disruptive With Calendars

One of the most disruptive trends in technology in the last few decades has been the leveraging and (pardon the fancy talk) disintermediation of the old ways that made the wheels of commerce go round. That means that new technologies that are labor saving and disrupting of the status quo cause big changes. Here’s an old-fashioned example: Long before there was MS Word there were typewriters. These days, typewriters are an antique collector’s pride and joy, more than objects of any functional uses. For previous generations the typewriter was a labor saving essential for the workplace. Companies had entire typing [...]

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Gym Insight Into Long Term Fitness Trends

Fitness trends have had lots of ups and downs that are related to culture and fashion. But there is also an influence on trends that comes from the innovations of technology. Still it’s hard to read the tea leaves out beyond a year or so, as the apparent trend today can quickly show itself to be a fad that disappears overnight. In the gym business we always have to keep a lookout for what is coming because it can determine the capital investments that we would make and nobody wants to take six months to refurbish for the latest thing [...]

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Humorous shot of a camel listening to music and singing along

Know Your Gym Insight Terms

Limber up your jargon muscles and stretch out your vocal cords! We’re talking gym management and fitness center business vocabulary again! It’s been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need to use and know to understand gym professionals, in reference to the business and the activities that support it. Gym Insight has posted articles written about this before but I think it’s an important topic and there are some terms that need to be added to the original list. There [...]

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Oiling Gears

Get Organized with the Gym Insight Enhanced Billing Model

How does a small gym get the most out of its software and payment processing resources? What is the right combination of services to best support gym owners and their managers in the battle against the seemingly unlimited resources of the multinational big-box brands of the fitness industry? I have been working hard to answer those questions both for Insight and for my own small gym. The extensive market research that I have been conducting has showed me that there literally is a middle way. To that end, I am proud to announce that Gym Insight is launching a new [...]

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2013 rotating to 2014

Time To Reflect And Make Plans

How Does It Look? What Does It Mean? What Needs To Be Done? It’s a great time to draw a line under the past year by looking at what was good, what was bad and what looks to be changing. I’m not talking about Miley Cyrus or politics here, but specifically in the marketplace that you serve as a small gym owner. I’ve been writing about a lot of different topics this year and it’s worth a review to remind readers of what’s been covered and some key points to take away. This is a list that covers the basic [...]

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3D 1000

Gym Insight Breaks Over 1,000 Clients During Christmas 2013!

Less than 9 months after releasing Gym Insight's V2, we were extremely honored to welcome our 1,000 th active user on Christmas Eve. Gym Insight has grown faster than ever anticipated.  We want to thank you all for giving a small, organic software company an opportunity to help benefit your fitness business. The New Year is rapidly approaching and we can hardly contain our excitement to see what is to come.  We have a lot planned for you!  As we diligently work to make Gym Insight Management Software the most cost effective and easiest program on the market, we continue [...]

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"Admit One" vintage tickets

Do Discount Offers Make Loyal Health Club Members?

I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I haven’t fully written the code to support this yet but, if there’s serious interest in the health club community, I would be happy to consider adding an update or expansion module. The Off Peak Trial Period Membership For the kind of offer I’m talking about, here you need a connection [...]

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80/20

Get Gym Management Leverage With the 80/20 Rule

As a manager or owner of a small business you never have enough hours in the day to do all of the things that need to be accomplished. Work will pile up rapidly. How do you find a way in to the jungle that demands that you figure out what truly needs most of your attention? Having the right gym management software system does help, but there’s also one interesting insight to look out for in the stats. The (Gym) Insight of Vilfredo Pareto Possibly you’ve heard of the Pareto Principle, also known as the 80/20 Rule. The Italian economist [...]

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