Gage Bowra opened 24/7 Fitness in Coolidge, Arizona, after running a steady pre-sale campaign that resulted in signing up hundreds of early members. Yet, the cash he pulled in just barely covered new paint and carpets. So why did he bother with it? Because there’s no price on hope. And Bowra needed a lot of it. When he closed on the 5,500-square-foot gym in the tiny town of barely 20,000, he had one choice: success. Failure ... was not an option. Why gym pre-sales were the only answer Bowra is a construction guy and a father. More than five years ago, he [...]
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As 2023 enters midyear, recession chatter is building. The stock markets are tilting sideways. OPEC just announced a hold on production. Inflation is still high and, for the first time in years, job openings are declining. What does this mean for your gym? How can you take advantage of an economic downturn? Well, let’s remember three years ago, the world shut down. And despite the 2020 pandemic eliminating thousands of mom-and-pop gyms, your company made it. Many gyms, indeed, thrived once doors reopened. How did the best gyms survive the COVID shutdown? The owners kept spying opportunities instead of barriers. Lawrence, Gym Insight Here [...]
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In our latest Gym Owner’s Podcast, “Your Burning Questions Answered,” sales managers Anthony Pasquale and Natalia Schulte cover common questions sent in by gym owners as they struggle to balance customer service and growing a profitable gym. For a full listen, go to our YouTube page at The Gym Owner’s Podcast. Check back often because our sales duo will take on your questions again soon. Q: What do I do about members who don’t want to leave a card on file? This often happens in gyms that start without software in place. And since many members don’t use the gym after [...]
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Customer Stories Gym Insight's digital keytags fixes a big problem in the gym business — access theft. This innovative door access system reduces theft by making it nearly impossible for members to share gym keys. Read on to discover how this simple change made a big difference for gym owners just like you. Photo credit: Tangible Wellness ProFitness Greenville Mark Edwards, owner of ProFitness Greenville in Greenville, South Carolina, runs a gym and personal training studio. He is, as he likes to say, a “one-man show.” Despite having bought the fitness center at the end of 2020, business is thriving. Gym membership has tripled [...]
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Gym Management Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms. For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty. Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]
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People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]
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