Let’s talk Memorial Day gym promotions. The national holiday is only five weeks away — what about using it to increase your membership numbers while expressing gratitude for those who’ve given their lives in service to our country? What is Memorial Day? Memorial Day is a federal holiday established in 1868 to honor and remember United States personnel who died while in service in the U.S. armed forces during both wartime and peacetime. A commemoration organized in 1865 by formerly enslaved people in Charleston, South Carolina, is the first known recognition of the day, which was frequently called Memorial Day within the [...]
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Company Profile: Raegan Reed, The Cardio Club Welcome to our monthly customer profile series! This May, we feature Raegan Reed, owner of the Cardio Club and Delhi Dance Studio in New York state. Read on to discover how she built a successful, multi-faceted fitness center in a small town along the Catskill mountains. Raegan Reed’s living her destiny. There is a saying, “You are the sum total of all your decisions.” Nowhere is this wise adage truer than when considering the life of Raegan Reed. With a servant’s heart and a dancer’s energy, she’s taken an established aerobic studio in [...]
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Five steps to sidestep a bad economy. It took 16 cameras and a digital key tag to inflation-proof Scotts Valley Gym in Scotts Valley Calf. After that, it was pure gumption. Today, when rising consumer prices are forcing all of us to make decisions as to how and where we spend our money, gym memberships are often first on the list. So how do you ensure your gym makes the cut? Or, if the economy really sinks, how can you be prepared? Should you raise rates to manage increased costs or decrease overhead? Scotts Valley Gym took the second choice. Originally one of four [...]
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Originally published on 4-6-21 by Cory Sterling, founder of Conscious Counsel, on the Conscious Counsel website. Republished with permission. Five minute read. Music can increase motivation and add a spark of fun to anything. The music you play in your business is the soundtrack of your customers’ experience. In this blog post we explore the legalities of using music in wellness classes: what is a copyright, do I have the right to play music on my premises, how can I legally play music in my classes and can I play music online? What is Copyright? Copyright is a collection of [...]
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We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health club is great way of losing weight and improving your health because health clubs specialize in providing the necessary training and weight reduction activities that will help you stay healthy and fit. One recent trend that has started to build up a lot of buzz within the health club industry [...]
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