How One Person Is Changing Children’s Therapy: The Play Clinic

Customer Profile: The Play Clinic, Kids Gym & Therapy, Lutz, FL. Sirena Simon, owner Sirena Simon thinks differently. As with many of our Gym Insight customers, she founded her business out of a passion for her calling. A board-certified speech language pathologist, Simon MS, CCC-SLP, started The Play Clinic to solve a problem within the children’s therapy world: parents were not learning how to apply their kids’ newly discovered skills at home. For her, that single concept — translating learned behaviors into real-world actions that can strengthen and help families with challenged children — was a critical component of what she does. Simon [...]