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Tag archive for senior

How Can You Capitalize on the Greying of America?

By now it's no secret that America is aging. In 2014 there were 113 million adults over 50 and by 2030 there will be 160. At least 50% of discretionary income belongs to the 50 and older market. There's a huge opportunity within this group of individuals who want to "age in place" and knows they'll live a better quality of life if they're healthy. Eight out of ten adults over 50 don't think marketing targets them. Brands and businesses don't "get them." That means there's an even bigger opportunity for you if you get it right. Assess Your Current [...]

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Baby Boomer Boxing

Baby Boomers Boosting the Health Club Industry

Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population.  Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life.  As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]

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