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Tag archive for fitness club

Give Yourself the Gift of Great Gym Software This Holiday!

Why Gym Insight is the right gym management software for your fitness center Choosing the right gym management software for your fitness club is probably one of the hardest decisions you’ll make as an owner. Not only is it the track on which your gym runs, but if you need to switch software companies, transferring data can be brain-numbingly difficult. So you want to get it right, if not the first time, at least the second go-around.  As a holiday gift to you and to us, we’d like to express why we believe Gym Insight is just the best possible [...]

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How to Start Training Kids at Your Gym

You’ve probably thought about opening your gym to youth athletes. After all, it’s big business in the United States. About 60 million children play in organized sports every year. And, for better or worse, many parents see their kids' talent as a ticket to college scholarships. With that in mind, creating a program targeted at tween and teen athletes may be a great way to build a base of new customers and make up for billing lost to the pandemic. Selling sports specific training to parents First, make sure new members know about your services. When going through a price presentation, [...]

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Unhappy customers

How to Keep Peace Between Gym Members

The gym today is different than it was 12 months ago. It’s changed. Maybe we have, too. There have always been rule keepers and rule breakers, but now, it’s like they live on either side of your fitness club, and they’re driving each other crazy. The culprit?  Masks, social distancing, germ wars … the list goes on and on.  Meanwhile, you and your staff are stuck in the middle. As a gym owner, you need to manage all these senarios to minimize any potential harm Clearly communicate your gym’s policy. First, educate your staff. Define your gym’s coronavirus policy, and what national [...]

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Hack Your Local Business Community for A Competitive Advantage

More Business Hacks for Ambitious New Gym Owners There was a recent report in Club Industry that Kohls, the retailers are partnering with big box chain Planet Fitness. It seems that the shrinking need for bricks-and-mortar store space led to a creative opportunity. That's definitely a "get lemons, make lemonade" solution to the changing retail market. In the fitness industry, creative thinking can be the difference between getting kicked to the curb and pivoting to a new business model. Obviously, in this case, hacking means finding low-cost gym marketing solutions by applying creative thinking. So, why not use some creativity [...]

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Gym Business Owners Face These Urgent Issues Right Now

Gym Management Software And An Inquisitive Mindset I think there is only one way to survive in the fitness industry in the next few years. As a gym business owner, be ready to make changes quickly and often. Be curious about what's around the corner. The changes that are going on around us right now are world-shattering, and you have to keep up to survive. There will be many companies that get lost along the way. Insight gives you the gym management software tools to respond proactively to changes. Of course, other things demand your attention too. But First, The [...]

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What Is Your Fitness Club Membership Guest Policy?

Policies Policies Policies Have you ever heard about black swans? If not it's because these birds are alien to the Northern Hemisphere. When you think of the graceful birds that inhabit lakes and rivers, you probably think of a magnificent white waterfowl with a long and graceful neck. These dark, red-beaked swans are native to parts of Australia. If you see one in North America, Europe, or other parts of the world, it's likely to have escaped or wandered off after being introduced by humans. Most people don't know that black swans exist until they see one, and not many [...]

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Meet Special Population Demands With Continuing Education

Fitness clubs should always have new projects in development and owners should be continuously searching for the next big thing in gym business niches. Special populations represent many different niche specializations that have been boiling up for some time. Reaching out to special populations will benefit everybody involved. Your club can grow in a new direction, a part of the community that might otherwise be underserved gets a new resource, and your trainers can justify adding a new certification that will be a positive step in their careers. Special Populations Within The Community The need to support special populations is [...]

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Sustainability Insights For Fitness Club Operators

Going green is a great idea, and it also happens to appeal to many consumers, including many of the people who're likely to join your gym. You may be hearing the term Sustainability; it's basically the technical term that means going green. Sustainability For Gym Facility Endurance As a buzzword, sustainability is popular in commercial real estate (CRE) circles. As you probably know painfully well, when you establish a gym facility, a substantial slice of the cost of being in the gym business will go to real estate, along with the associated costs of occupying a commercial building. Sustainability is [...]

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Starting A Gym Business Means Sacrifice Struggle And Reward

Background for Success Starting a gym business is probably a dream for a significant fraction of the population. Whether you're in this country or around the world you may yearn to open a fitness club someday. If you think you have knowledge and finances, that dream may even turn into a plan. For those that do attempt it, the journey can be long, hard, and possibly heartbreaking. If you want to succeed in the fitness industry, there are a few things that are certain about your journey to get there. Can You Sacrifice And Struggle for The Cause? Even in [...]

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Gamification Will Get You Closer to Your Fitness Club Goals

Games Put The Fun in Serious Fitness Did you know that there are techniques that help you lead and guide people without them realizing that you're doing it? You may already be using this method without even realizing it. It's called gamification, and it helps to nudge humans in the direction you want them to go. You can use gamification to inspire your members and staff to get better results, complete actions where they tend to drop out, and even help reduce the cost of healthcare for companies. What Is Gamification? Turning your goals and objectives into games motivate people [...]

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Happy Fitness Club Members And The Questions They Ask

Just because you have happy fitness club members, it doesn't mean that you're going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right. In this case, satisfactory resolutions can mean the difference between customer retention and cancellations. Payments and the records that report them are some of the most problematic parts of consumer businesses, particularly in fitness. Misunderstandings in these areas can quickly turn happy customers into annoyed ones. Situational Responses And Maximum [...]

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Is This Gym Equipment Startup The Future Of Fitness?

Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience. I think we can expect to see some amazing new gym equipment products emerging in the next few years. The company I'm writing about here, Tonal, might be one of them if it can be successful with its recently launched fitness system. As Described by This Week In Startups A recent posting by Jason Calacanis on his podcast, This Week in Startups is an interview with the founder of [...]

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Make Networking Part Of Your Fitness Club Value Proposition

Fitness is a people-business; it's about networking to make connections, whether it's between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It's a business model that's about helping others find success and good health. As a gym business owner, networking is crucial to your success; it's also one of the greatest benefits that you offer to your membership. The value of expanding members' circles of influence cannot be overestimated. The History of Networking and Public Houses In centuries past, the coffee houses of London were famous as places of big [...]

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Starting Your Own Business In A Fitness Niche Like CrossFit

The Niche Gym Business That Works For You If you're starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific type of gym membership prospect. It has been about four years, maybe more, since I first noticed CrossFit boxes. I was suddenly aware they were popping up in storefronts, industrial spaces, and old service stations around here. I have to say that I am impressed by the resilience of this [...]

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11 Special Populations That Could Change Your Club

Modified Programs That Satisfy Niche Demand A special population is any category of fitness club members who need a doctor's note before they start working out. That's not an official definition but, as a small gym business owner, it might well be the difference between business model and liability. Unless you are the only gym in a one-club town, you know what it's like to face competition. Your fitness club was a substantial investment in capital or hard work. You owe it to yourself to find a niche that is underserved and hungry for high-quality service. Special populations fit the [...]

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