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Tag archive for fitness club

7 Different Fitness Club Regimens To Attract New Memberships

Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more [...]

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In-N-Out Menu

Minimalist Gym Menus Mean More Marketing Muscle

When it comes to signup time most gym membership prospects want easy choices. Then, of course, there are the more knowledgeable new clients, who know what they want and love to think they got a little something extra in the deal. As the gym owner or manager, you can play your cards close to your chest and make them all happy. This strategy sells more memberships and everybody wins. I’m a huge advocate of making things simple for gym members. When people apply for a fitness club membership they’re often looking to you to guide them to the right membership [...]

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business man levitating

Competitive Advantage of Gym Management Software

Although this article is a little more dry and technical than the previous ones, it gives a little bit more background as to why Insight into your fitness business, is so important to compete in this day and age.  I hope you enjoy the guest post by Jhilmil P. A little bit of history: It appears as though the gym management system was first coined in the 1980’s by chief executive officer Mark Mastrov of 24- Hour Fitness. Mastrov’s movement incorporated a gym software system with payment processing into a 24 hour member accessable gym. (Success, 2012). Thereafter, gym management [...]

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