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Tag archive for trial membership

Gym Website Basics

From the moment that a potential client first lands on your website they will statistically make up their mind in mere seconds. Those people who decide that your website doesn't offer what they're looking for will leave your website without viewing another page - this is referred to as a bounce. That said there are a few basic things that you can do right now to improve the effectiveness of your website. 1) The first thing that you must do doesn't require that you do any work at all; rather, you simply have to decide what you want the visitors [...]

Cartoon: Complex Marketing Plan on a Whiteboard

Marketing Strategies for Gyms

What are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]