gym business marketing

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Tag archive for gym business marketing

Selling Fitness Experiences To Make Happy Gym Members

Again With The Experience The digital economy has changed everything about the fitness experience. Your gym membership is now as much about connecting with people as it is about the workout. The workout experience counts most, but the club experience as a relationship is vital too. Everything from social media engagements, shout-outs for results, to the attitudes and demeanor of your staff members count as part of that experience. Look at everything that you do and evaluate it from the perspective of your members. Customer Experience Cycles Within Lifetime Membership Cycles Customers flow through your gym in cycles. There is [...]

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Time To Hire A Professional Marketer For Your Fitness Business

So, your small gym business is becoming less small, and you’re still spending too much of your time personally promoting your business. You ask, “could I get a marketing pro to do this for me?” Good question, it’s a positive development that you even need to consider this point; so what do you do? There are plenty of marketing professionals who’d love to work for a fitness center. The problem is likely to be whether you can afford to hire them full-time and to keep them busy. The way that small gym businesses can bootstrap a solution is to be [...]

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