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Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing

New Year’s Day is right around the corner, and that means gyms can expect the annual rush of resolution-fueled gym members. Although the short-lived swarm of new clients each January is great, gyms should be doing more to market themselves throughout the year – and doing it in more innovative ways. People hesitate to join gyms for many reasons: cost, location, fear of commitment (both time and money). Although there is usually a gym membership for most anyone’s income range – some gyms offer monthly memberships for as low as $10, while memberships to “luxury” gyms can rival the cost [...]

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