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Tag archive for planet fitness

No Judgement - a gavel with an circle around it, crossing it out.

Crunch Fitness Business Model

All Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I’m not suggesting that you should run out and get a Crunch Fitness franchise; I’m writing this out of interest and passion for the industry. I have no affiliation with Crunch Fitness or their franchisees. The last review that I posted was for [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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