The Gym Owner’s Newsletter: 12 Trends and 10 Easy Ideas.
Meet the future: Read on trends in fitness and tips to flip those slacking members.
Clients, Did You Know?💡
After 17 years of helping gym owners build profitable businesses, we’ve refreshed our logo, expanded our color palette, and redesigned our website, which we are excited to reveal soon—all to better reflect who we are today and where we’re going.
While our look has evolved, our mission remains the same: delivering powerful, easy-to-use software that helps independent gym owners succeed.
Science Corner
12 Trends Shaping Fitness
Fitt Insider publisher Anthony Vennare shared his industry expertise on a recent LinkedIn Post. If you haven’t read his newsletter, it’s a rapid fire take on the national and international health/wellness/fitness industry. We assume it’s a pay-to-play but the information is timely and frequently useful. What are the 12 trends? From the obvious — strength training to the weirdly interesting — full sensory immersive environments. Check it out below.
180 FITNESS co-owners John Anderson and Lloyd Gleave opened 7 gyms in ten years by exclusively catering to tight-knit rural communities through well-run gyms with few frills and fewer employees. Yet, it took an acquisition and more than two years to fully transition their gym customer data over to Gym Insight’ software. It was brutal, one owner says.
Here’s their story on the struggle to retrieve vital customer information from a reluctant payment provider.
Ten Easy Ways to Encourage New Member Gym Attendance.
Struggling to reverse sliding membership? It starts with members consistently walking through the door. Here’s ten ideas for engaging new members by sparking relationships, setting realistic expectations, and reflecting demographic needs.