There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties. But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide? Keep in mind that not all fitness trainers are qualified [...]
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You can never have too much information about where the market trends are heading. One really insightful source that I'd like to discuss is the eighth annual American College of Sports Medicine's (ACSM) Worldwide Survey of Fitness Trends for 2014. To get the most out of it I recommend that you read the entire survey report yourself. Every year for the last eight years, the ACSM has commissioned a worldwide poll of fitness industry professionals. There are some really interesting issues that turn up in this survey. One of the best things about it is that it attempts to distinguish [...]
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With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day. Let's face it, the gym is not exactly a hot commodity on Valentine's Day. That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires. Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]
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