#GymInsight: Flexing muscle in an industry growing as fast as the Internet. Facebook, Instagram, Twitter, YouTube Why go social now? Over the past 13 years, our company has grown from two gym owners-turned-software-developers into a buzzing hive of professionals, each offering talents that enlarge and improve our software’s capabilities. At Gym Insight we created our gym management software to improve how fitness businesses were run. From converting “pen and paper” gyms, to competing against the world’s largest software management companies, Gym Insight has charged forward on a relentless path of improvement. Through reputation, word-of-mouth, advertising, and now social media, our [...]
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Gym Insight's management team has always been laser-focused on the success of its gym owners. That's why we started The Gym Owner’s Podcast on YouTube five years ago. We created the original podcast to provide our customers with easy access to software training videos. https://www.youtube.com/watch?v=2GHsKOL5wZk&t=27s Yet, at the start of the pandemic in 2020, we decided to ramp up our content. Turns out, our amazing sales guy Anthony Pasquale enjoys chatting with customers – he loves talking shop with you guys. What can one business owner teach another? As a former gym owner himself, Anthony wondered: What’s going on in the fitness world today? [...]
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Digital Media Puts a Human Face On Business Here's an ironic fact: Digital media can actually add a human touch to your gym! In this day and age it's absolutely imperative that, as a business owner, you take full advantage of the low-cost high-impact resources that you can find online, in social media, blogging and video blogging. If you're a bit more ambitious, even podcasting can be a great way to promote your gym. The subject of social media is vast and rapidly changing. I'm just going to put this out there as an idea. It's just a quick overview, [...]
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We can all agree that in today's world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than "boosting" your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]
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