There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties. But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide? Keep in mind that not all fitness trainers are qualified [...]
Read more...
Gym equipment is the biggest class of capital assets (and possibly of hassles too) you'll have to deal with when you're starting your own gym. Whether you run a small gym or a national franchise location, there are some things that must be addressed with enough quality to make your investment worthwhile. Once you have the equipment in place you need to ensure that it stays in working order for as long as you need it. Gym equipment is the bread and butter of your enterprise. It may be more or less important, depending on the type of gym you [...]
Read more...
There are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who 'try to', 'want to', and 'occasionally' go to the gym. Well, it is always a great move to hit the gym, and it is never too late enroll in one either. However, the people who involve themselves in working out seriously can have the habit of trying new and some strange routines. You may find yourself in a fix about what [...]
Read more...
Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today's world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]
Read more...
With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day. Let's face it, the gym is not exactly a hot commodity on Valentine's Day. That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires. Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]
Read more...
