word of mouth

  • /
  • word of mouth

Tag archive for word of mouth

young woman in gym clothes, wearing blue boxing gloves shaped as a heart

Social Supports Your Gym Business As An Interconnected Community

If you don’t yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that’s the holy grail of social media in business; you want to use social to drive your business. Realistically, you’re probably going to have to work at it a bit but once it picks up momentum it’ll be much easier than doing promotion all by yourself. Your gym has a community of members and employees. People [...]

Read more...
Dollar Symbol with five dollars imprinted on it.

Multiply Your Gym Marketing With the $5 Membership Promotion

Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works and letting all the rest go. Gym Membership Management With Self Service Marketing There’s one promotion that’s worked particularly well over the years. I let members work for discounts on their monthly rate by bringing in referrals, down to a certain amount. It works like this: my monthly membership amount [...]

Read more...
Street turning into an arrow with white paint on it saying "Go the Extra Mile"

What is Gym Customer Service?

Customer service is important for any business to succeed. If you own a gym, your revenue source will be directly linked to your membership base. In order to ensure that your gym business survives and remains competitive in today’s fitness industry market, you have to consistently provide your members with high quality service. Customer service plays a vital role in member acquisition and member retention. Gym members that are satisfied with the service being provided by your fitness business will automatically come back to your gym and spread the word to their family, friends, and co-workers. For service providers, like [...]

Read more...