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Mobile Fitness Apps Part 1: Analytic Power Shift

In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don’t provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone’s hands. In fact, the market is [...]

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Man jumping rope

Top 4 Gym Equipment Accessories Every Health Club Should Have

I am aware that I am listing 4 accessories and not a more normal "top" number of either 3 or 5 or even 10.  I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe that 5 listed accessories would have been a better well rounded number for this article.    In a sense, I do agree that 5 sounds better, so I am going to ask you at the end of this article to add in the comment section what the 5th most important [...]

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