virtual group fitness

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Tag archive for virtual group fitness

Virtual Fitness Is Your Gym’s Newest Profit Center

In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals' homes, while club-staple Les Mills' expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital fray-which is exactly what they did-giving away free classes, offering free trials, and supercharging their online community with ad hoc Zoom classes and YouTube videos. Within [...]

Woman using Virtual Fitness to Exercise

Increase Health Club Memberships and Retention Rates with Virtual Group Fitness Classes

Virtual Group Fitness is a Great Way to Increase Health Club Membership Gyms are usually full only during specific times such as early mornings and evenings. The rest of the time, the gyms see just a few people or none at all. For owners, it is a great disappointment to see people walking away from the gym just because they are full. There is also the issue of providing group training to just a couple of people during late mornings and afternoons as this is not economically viable. If you are a gym owner who is facing such problems, virtual [...]