Digital Media Puts a Human Face On Business Here's an ironic fact: Digital media can actually add a human touch to your gym! In this day and age it's absolutely imperative that, as a business owner, you take full advantage of the low-cost high-impact resources that you can find online, in social media, blogging and video blogging. If you're a bit more ambitious, even podcasting can be a great way to promote your gym. The subject of social media is vast and rapidly changing. I'm just going to put this out there as an idea. It's just a quick overview, [...]
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If you don't yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that's the holy grail of social media in business; you want to use social to drive your business. Realistically, you're probably going to have to work at it a bit but once it picks up momentum it'll be much easier than doing promotion all by yourself. Your gym has a community of members and employees. People [...]
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Social Networks are the fabric of community. I'm writing here about the social media networks that have emerged with the invention of the Internet and which connects people in a way that hasn't been possible for past generations. Like This Article on Facebook! The arrival of facebook, Twitter and other social networks like Google Plus have put social connection onto a different level. The spread of these networks into every aspect of daily life have made it possible to create targeted networks that are focused on particular interests, like fitness. There are now some great tools to make your small [...]
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Innovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a marketing service without the cost of a full service business-to-business agency. I know from experience that small gyms and independent fitness center owners don't have a lot of resources to throw at marketing. Also, if you are like us, you want your business to be a lifestyle enterprise. We intend [...]
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When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of your successes, profits or even problems. On the other side of the equation you have the unique and obscure diversity of what is known as "The Long Tail". Out of The 80/20 Rule Comes "The Long Tail" The principal behind the 80/20 Rule is called a power law distribution. This [...]
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Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]
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Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]
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