Where Do Gym Owners Go From Here? You may have noticed that with the rate of innovation for computer technology is thundering along. But what does that mean for your small gym business, your members, and the way you’re going to develop your operations in the near future? There are two types of equipment that are most relevant to the industry: Management software and payment processing. The needs of gym staff are reasonably consistent, but the hardware is changing faster than you can say “Zumba class.” E-commerce Thrives On Mobile Devices The mobile revolution is putting processing power into smartphones [...]Read more...
It’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that you can check in every six months and find new solutions for just about everything. The hazard of occasional check-ins is that you might have missed something in the months in between. The right technology for small gym businesses is that which disappears into the background, allowing you to focus [...]Read more...
The Rise Of The Machines The basics of fitness and gym equipment are essential for a professionally operated gym. They are useful tools for the modern workout routines centered on body weight training. They have not changed in years, which is part of the attraction for some fitness enthusiasts. Some of the commercial gym equipment items that you should be thinking about presently are not much more than gym tools. Programs that use simple equipment in body weight training; such as climbing ropes, gymnastic rings and pull-up bars have been very successful in the last year. One example of this [...]Read more...
The power of modern mobile devices lies in the ability to provide new ways to build communities and strengthen the bonds within the membership. In the first blog article on mobile fitness apps I wrote about how you get insight into customer activities and how well your gym is being utilized. In the second part of this series I want to discuss how they can help to keep your members motivated. Content Community And Coaching From Mobile Fitness Apps There is a huge opportunity to make use of the features that you can put into a mobile app. Features that [...]Read more...
One of the most disruptive trends in technology in the last few decades has been the leveraging and (pardon the fancy talk) disintermediation of the old ways that made the wheels of commerce go round. That means that new technologies that are labor saving and disrupting of the status quo cause big changes. Here’s an old-fashioned example: Long before there was MS Word there were typewriters. These days, typewriters are an antique collector’s pride and joy, more than objects of any functional uses. For previous generations the typewriter was a labor saving essential for the workplace. Companies had entire typing [...]Read more...
Targeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are actions you can take as a small fitness center owner or manager. Read on and I’ll explain how. If you have a small conventional gym with a small selection of group classes or no classes at all, you must start considering how to fulfill members’ needs. Be prepared to respond [...]Read more...
Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]Read more...
- charter members
- grand opening
- gym equipment
- gym maintenance
- gym management software
- gym membership software
- gym software
- hiring managers
- hiring trainers
- potential customers
- small business
- social media
- target customers
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