streisand effect

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Female nurse standing in front of a blue cross sign and holding a syringe

Cancellation: Inoculation or Escalation?

This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been some stories in the news about companies taking it very badly when customers cancel and complain. I think it’s worth mentioning because you can’t be too prepared when it comes to dealing with customer service crises. Mishandling complaints can lead to a vicious cycle that, in this age of Twitter, [...]

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